The much hyped Williams Racing 2021 FW43B augmented reality app reveal on 5 Match was scratched at the last moment after its app was hacked immediately prior to launch. The F1 team was forced to pull the app from both the Apple App Store and Android Google Play store and revert to its supporting set… Continue reading Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
Tag: Kit Partner
Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
In mid May, ahead of June’s FIFA Women’s World Cup, Nike rolled out a new campaign aimed at inspiring women’s sport in general and generating support for the US Women’s National Team in particular. The spot, called ‘Dream With Us’, is the latest addition to the brand’s ongoing ‘Dream Crazy/Dream Crazier’ Just Do It… Continue reading Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
Nike Football Leverages FA Tie-Up By Celebrating England’s World Cup Adventure In ‘Believe As One’
Nike Football celebrates England’s surprisingly successful World Cup journey with a new campaign called ‘Believe As One’ focusing on the roots of the team’s Russia 2018 adventure. Launched on 17 July and led by a spearheaded by a spot with a narrative arc that explores the story of the most promising English team for… Continue reading Nike Football Leverages FA Tie-Up By Celebrating England’s World Cup Adventure In ‘Believe As One’
KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018
The Icelandic Football Association, along with kit manufacturer Errea, has revealed the new kit for the Icelandic men’s football team with a design and associated promotional campaign focusing on three elements: ice, water and fire. Developed by Italian kit manufacturer Erreà Sport, the new strips for the KSÍ (the Football Association of Iceland) will… Continue reading KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018
Nike Football Celebrates 20-year FC Barcelona Partnership Via ‘The Ball Makes Us More’ Film
A new Nike Football film, ‘The Ball Makes Us More’, celebrates the 20-year partnership between the sportswear behemoth and FC Barcelona by positioning the tie-up as the beating heart and soul of the city. The spot aims to explore and showcase the club’s legendary culture and how its style of play ‘strikes a chord… Continue reading Nike Football Celebrates 20-year FC Barcelona Partnership Via ‘The Ball Makes Us More’ Film
Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
Activating its shirt supplier status, Adidas leverages the start of the new soccer season with a groovy, slightly unorthodox Manchester United campaign positioning the club and its players as entertainers and creators. Launched to coincide with the start of the 201/18 premier League season, the sportswear giant’s #HereToCreate club campaign positions the team as… Continue reading Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers
Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
A few weeks before the end of the Premiership season, Adidas joins its fellow sportswear brands in rolling out new kit launches for next season with a retro Manchester United away shirt campaign running under the #HereToCreate hashtag. Two of the primary promotional powerhouses of world football, Adidas and Manchester United know that a… Continue reading Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak
Sportswear brand Canterbury launched the new British & Irish Lions kit with a two-phase ‘Untouchable Jersey’ campaign that creatively aimed to bring the jersey to life through a striking ‘hologram’. The hologram led initiative claims to be a ‘rugby first’ and it aims to reflect the unique nature of the Lions jersey: an iconic… Continue reading Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak
Nike Basketball Leverages New NBA Season With LeBron Led ‘Come Out Of Nowhere’ Campaign Opener
Launched to coincide with the opening game of the new 2016/17 NBA season, Nike has begin rolling out its integrated new basketball-centered campaign ‘Come Out Of Nowhere’ that will run through the season. The campaign aims to engage fans everywhere by showing how what seems impossible is actually probable, and that extraordinary effort could conquer… Continue reading Nike Basketball Leverages New NBA Season With LeBron Led ‘Come Out Of Nowhere’ Campaign Opener
Nike Activates NFL Apparel Deal With New Season 32-Team ‘Color Rush’ Kit Campaign
As the 2016/17 NFL season got under way, the league’s official on-field apparel partner Nike launched a campaign promoting its ‘Color Rush’ uniforms with a tagline that sees the brand aim to ‘Light Up Thursday Night’. 13 September saw Nike unveil its new full franchise, 32-team Color Rush kits: head-to-toe, bright, monochromatic uniforms. The Color… Continue reading Nike Activates NFL Apparel Deal With New Season 32-Team ‘Color Rush’ Kit Campaign
Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
Puma revealed the design of the new Italy away kit through a 3D street art stunt in Bari in late August. As the sun rose over coastal southern Italy, renowned artists 3D Joe & Max drew a large crowd as they created a major mural of current Azzurri stars Verratti, Buffon and Chiellini wearing… Continue reading Puma Launch New Italy Away Kit With 3D Street Art Stunt Ahead Of France Game In Bari
New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’. The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
