An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
Tag: Integrated
Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
At the start of August, athletic wear brand Lululemon launched a multi-channel ‘Being Well’ campaign promoting its new menswear collection which drew from Oscar Wilde. Devised to attract more men to the retailer, the poetic creative quotes sections from Wilde’s Selfish Giant short with copy stating ‘My own garden is my own garden” as… Continue reading Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
Draft House – Rocket Mortgage & LA Rams
During April and May 2021, in a first for any NFL franchise, the Los Angeles Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation out of bespoke created ‘Rocket Mortgage Draft House’: a 9,000 square foot branded Malibu home which was the base for the team’s Draft picks and strategies and… Continue reading Draft House – Rocket Mortgage & LA Rams
Four’n Twenty Launches New ‘We’ve Been There For It All’ Campaign Via BMW Dentsu Melbourne
Late May saw Australian pie brand Four’N Twenty launch its latest sports-themed campaign ‘We’ve Been There For It All’ which simultaneously celebrates the nation’s love of sport and for the sports fans’ love for its ‘Great Australian Taste’. From AFL through basketball to rugby, Four’N Twenty has been part of Australia’s famous sporting moments… Continue reading Four’n Twenty Launches New ‘We’ve Been There For It All’ Campaign Via BMW Dentsu Melbourne
Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform
As the 2021 NBA season moved into the Playoffs stage the league rolled out a global campaign called ‘That’s Game’ which aired in more than 200 countries (and 15 languages with local market celebrity narration) and which showcases the NBA’s impact on communities, on cultures and the game itself. ‘That’s Game’, which follows behind… Continue reading Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform
Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
The last week of April saw Bodyarmor launch a reported $25m summer marketing burst as it further boosts sports drink category competition by launching its biggest ad campaign ever with creative fronted by a team of eight elite athlete ambassador/owners. Called ‘One More’ and crafted in-house, the integrated campaign seeks to further drive awareness… Continue reading Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
Adidas Revamps ‘Impossible Is Nothing’ Via 20 Upbeat, Purpose-Led Films Of The World As It Could Be
On 18 April adidas launched a new wave of work in its ongoing, evolving ‘Impossible Is Nothing’ brand ‘attitude’ campaign led by a set of 20 documentary style films telling optimistic stories of sports stars, leagues, teams, culture, technology and sport’s power to change lives. The evolution of the German-based sportswear giant’s brand platform… Continue reading Adidas Revamps ‘Impossible Is Nothing’ Via 20 Upbeat, Purpose-Led Films Of The World As It Could Be
Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated marketing campaign and player amplification. Alongside rolling out a new, simplified naming system for its tournaments, the WTA’s fresh corporate identity seeks to redefine the… Continue reading Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts
The start of November saw Cricket Australia (CA) roll out a new brand campaign called ‘Made Of Cricket’ which aims to reinforce cricket’s unique position in the hearts and souls of Australians. The marketing initiative, developed in a collaboration between CA and its new creative and media agency partner Apparent, focuses on all the things… Continue reading Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts
Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
A new integrated campaign in Germany from teched-up bike and fitness brand Peloton sees at-home fitness fanatics work up a sweat to promote the brand’s new Bike+. Created by agency Kolle Rebbe, the campaign seeks to introduce the new bike’s functions and unique selling points to the German market following the brand’s launch in… Continue reading Peleton’s ‘Do It For Yourself’ Multi-Channel German Campaign Promotes Brand & Bike+
Gatorade’s Global ‘GOAT Camp’ Blockbuster Reinforces History Of Elite Athlete Support
Gatorade has launched a start-studded international, multi-platform marketing push called ‘GOAT Camp’ which is aimed at reinforcing the brand and its history of supporting elite athletes. Running through the second-half of the year, the PepsiCo sports drink brand creative is fronted by a strong team of leading athlete ambassadors including Usain Bolt, Michael Jordan,… Continue reading Gatorade’s Global ‘GOAT Camp’ Blockbuster Reinforces History Of Elite Athlete Support
TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour
To leverage spiking interest in the sport around the 2019 Rugby World Cup, bookie TAB launched a campaign called ‘Try Time’ which sought to change betting behaviour: a promotion which gave punters permission to back every team and not just their beloved All Blacks. The Totalisator Agency Board (TAB), which was established back in… Continue reading TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour
