McDonald’s has finally unveiled some of the first outdoor executions of its everyman-focused London 2012 activation called ‘We All Make The Games’. Unlike most of sponsors, McDonald’s has waited much longer before launching its campaign. Perhaps to ensure that the fast food giant’s UEFA Euro 2012 sponsorship activation has enough breathing space of… Continue reading McDonald’s ‘We All Make The Games’ UK Olympic Campaign
Tag: Integrated
Nike’s Film Premiere & Fashion Show ‘News Event’ New NFL Kit Launch
After months of speculation, a few leaks and a legal dispute between former partner Reebok and new NFL official kit supplier Nike, the Portland-based sportswear giant unveiled its new jersey designs on 3 April. The official event, was a Nike-styled theatrical launch party in a Brooklyn film studio – described by some as… Continue reading Nike’s Film Premiere & Fashion Show ‘News Event’ New NFL Kit Launch
Ronson Leads Coke’s 2012 Move To the Beat Campaign
On 16 February, at a press launch in East London beneath the shadow of the Olympic Stadium, IOC TOP programme partner Coca-Cola unveiled its global London 2012 marketing campaign – ‘Move To The Beat’. The initiative’s spearhead is a Coca-Cola music release, Anywhere In The World, a track by GRAMMY award winning producer… Continue reading Ronson Leads Coke’s 2012 Move To the Beat Campaign
Nike’s Early London 2012 Ambush ‘Makes It Count’
Is Nike outmanoeuvring rival and official sponsor adidas when it comes to which brand is most associated with London 2012? Online buzz research from Engine digital agency Jam says that it is. Its findings suggest that Nike is well ahead of its great competitor when it comes to online conversations about the… Continue reading Nike’s Early London 2012 Ambush ‘Makes It Count’
Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
After Brazil and The Philippines, Coca-Cola’s Happiness Truck found its way to New Zealand as part of the soft drink behemoth’s activation as the Official Tournament Supplier of Non-Alcoholic Beverages for Rugby World Cup 2011 in New Zealand. Teaming up with former All Black captain Tana Umaga, the truck is part of Coke’s… Continue reading Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
Nike Bleeds Blue For India At ICC Cricket World Cup
Taking a classic patriotic approach, the pledge-based ‘Blled Blue’ campaign aims to bring to life the passion and obsession for the sport shared by both Team India’s players and their fans. Fronted by India’s star players it was activated across traditional media, consumer events, grass roots outreach and social networking. But it was initially spearheaded by… Continue reading Nike Bleeds Blue For India At ICC Cricket World Cup
BOA Brings MLB Stars In-Store For Opening Weekend
Bank Of America, the Official Bank Of Major League Baseball, is leveraging its rights on the build up to opening day weekend with a national campaign to connect existing (and future customers) to the start of the MLB 2011 season. The key part of the pre-season promotion sees the financial brand bring baseball stars into… Continue reading BOA Brings MLB Stars In-Store For Opening Weekend
Integrated Work For Quilmes Rock Festival
Argentina’s best selling beer brand once again sponsors the most important rock festival in Argentina: Quilmes Rock. The festival kicks off this mid May and features big names ranging from international musicians like The Flaming Lips and Jack Johnson to local stars such as Babasónicos and Bersuit Vergarabat. This year’s campaign, by… Continue reading Integrated Work For Quilmes Rock Festival
Vauxhall & talkSPORT Link On Perception Campaign
Vauxhall Commercial Vehicles (VCV) seamlessly integrated its messaging into talkSPORT’s sponsorship of the Premier League to build a close relationship with football fans could be fostered and alter its brand perception which lagged behind impressive sales figures. To raise awareness of the VCV range each model is assigned a unique on-air programming feature. These… Continue reading Vauxhall & talkSPORT Link On Perception Campaign
