On 18 April adidas launched a new wave of work in its ongoing, evolving ‘Impossible Is Nothing’ brand ‘attitude’ campaign led by a set of 20 documentary style films telling optimistic stories of sports stars, leagues, teams, culture, technology and sport’s power to change lives. The evolution of the German-based sportswear giant’s brand platform… Continue reading Adidas Revamps ‘Impossible Is Nothing’ Via 20 Upbeat, Purpose-Led Films Of The World As It Could Be
