Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon. Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Tag: Gatorade
Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
A pair of US sports stars – one from the NBA and the other from the world of boxing – fronted a new campaign from energy drink Gatorade which positions the drink as the ideal product for athletes of all disciplines. The PepsiCo owned market-leading sports drink teamed up with the Portland Trailblazers’ point… Continue reading Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and a range of global programmes aimed at inspire all athletes at all levels, particularly youngsters, to go beyond their limits and never to settle. The… Continue reading Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Gatorade used the 2022 NBA All-Star Weekend to debut a new multi-channel campaign promoting its ‘Fuel Tomorrow’ initiative which focuses on youngsters and aims to get them engaged with and participating in sport by lowering barriers to entry. The project will see Gatorade team up with its athlete ambassador stable to not only raise awareness of… Continue reading Gatorade Leverages NBA All-Star Weekend To Launch ‘Fuel Tomorrow’ Accessibility & Inclusivity Initiative
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
NFL partner Gatorade commemorates almost forty years of working in the game through a season-long, multi-channel marketing initiative built around what the brand refers to as the ‘dunk celebration’: where sideline coolers of the PepsiCo owned sports drink are dumped on the heads of Super Bowl winning teams’ coaches. The campaign was launched through a… Continue reading Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
Gatorade Recruits Student-Athlete Creators For ‘Social Squad’ TikTok Sports Series
In September sports drink Gatorade signed up a team of nine student athlete creators for its latest ‘Social Squad’ stars for a new sports content series on Tik Tok. The US energy drink brand expanded its presence on the short video social platform by teaming up with athlete creators who produce sports-related content on… Continue reading Gatorade Recruits Student-Athlete Creators For ‘Social Squad’ TikTok Sports Series
Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop. The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
Gatorade Engages US Student Athletes With Hudl ‘Skills & Drills’ Video Series
Summer 2021 saw PepsiCo’s Gatorade sports drink launch a mobile video series aimed at engaging student athletes (a key target demographic throughout the sports drink brand’s history) in collaboration with the school sports training video platform Hudl. Gatorade integrates its own branding into Hudl – which was developed as a video platform for coaches… Continue reading Gatorade Engages US Student Athletes With Hudl ‘Skills & Drills’ Video Series
Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
In the final week of May, Gatorade launched a new brand campaign called ‘Greatness Starts With A G’ which introduces a new team up of young sports star ambassadors and built around the idea that there are many paths to greatness – and they all start with G. The campaign, created by TBWA\Chiat\Day, highlights… Continue reading Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt
Launched on 15 March, Gatorade recreated its famous 1997 ‘Anything You Can Do, I Can Do Better’ commercial with an updated, equality-themed spot featuring soccer star Abby Wambach challenging sprint legend Usain Bolt to promote Gatorade Zero. The homage spot updates the original version starring basketball icon Michael Jordan and USWNT star Mia Hamm… Continue reading Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt
Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
March saw the launch of a new global Gatorade campaign called ‘The Greatest Never Settle’ which features stars from the sports drink brand’s endorser stable and highlights the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness. Launched to leverage the PepsiCo owned sport drink’s partnership with the… Continue reading Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
