AT&T teamed up with athlete ambassador LeBron James to share some love and offer some positivity at the end of 2020 and the start of the New Year with a New Year campaigned called ‘A Little Love’. The aim of the ad, created by agency BBDO, is to look forward to 2021 with hope… Continue reading LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
Tag: Athlete Ambassador
Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign
Mercedes-Benz and Antoni Garage team up for a luxury limousine Christmas campaign called ‘Cares for What Matters’ fronted by sports stars and auto ambassadors Roger Federer and Lewis Hamilton ‘Cares For What Matters’ is the bold campaign claim which sits at the heart of this 360-degree marketing initiative promoting the new S-Class and which… Continue reading Roger Federer & Lewis Hamilton Add Athlete Attitude to Mercedes-Benz S-Class Campaign
New Kinetica ‘It’s What You Don’t See’ Spot Unveils Trent Alexander-Arnold As New Brand Ambassador
Sports Nutrition brand Kinetica unveiled the latest addition to #TeamKinetica through an energetic late November spot staring England and Liverpool full back and new brand ambassador Trent Alexander-Arnold. The brand seeks to partner with product-relevant partners who will inspire its customers and their latest endorser seems a smart fit as in the last year… Continue reading New Kinetica ‘It’s What You Don’t See’ Spot Unveils Trent Alexander-Arnold As New Brand Ambassador
Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Naomi Osaka leads a group of black Gen Z ambassador talent (also including Cordae and Flo Milli) in a new Beats campaign making a stand against racial inequality and which aims to inspire the world’s youth to celebrate their identities. Promoting the brand’s new ‘Beats Flex’ wireless earphones, the ‘Flex That’ campaign is created from… Continue reading Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign
Spanish telco Telefónica rolled out a campaign in November with brand ambassador Rafa Nadal promoting the network’s efficiency and reliability during lockdown and leveraged the tennis star’s appearance in the ATP Tour Final tournament. Created by agency El Russo de Rocky (Rocky’s Russian), the ‘Better Connected’ campaign is based around the idea that one… Continue reading Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign
UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales
Sports Direct launched its first Christmas campaign on 18 November which stars Liverpool skipper Jordan Henderson plus hundreds of amateur athletes as it celebrates everyday legends and depicts the agony of festive gifting. Created in harness with agency MOX London and Academy, the UK’s biggest sports retailer’s campaign is called ‘Sport Stars Here’ and… Continue reading UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales
Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign
Adidas promotes its new player partnership with young MLB super star Fernando Tatis Junior via an aggressive, risk-taking, anti-establishment spot which hardly features any footage or imagery of the player at all and champions breaking the game’s traditions and rules. Instead, the sportswear brand opts to show old school baseball traditionalists discuss why they don’t like the way Tatis… Continue reading Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign
P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
The NFL’s official detergent brand Tide is keeping a valued post-game tradition alive – despite the pandemic – through a clean ‘Jersey Swap’ programme. Ahead of its new season kick-off, back in July the NFL announced that opposing teams could not exchange jerseys after games due to related Covid-19 health risks. The long sports… Continue reading P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
Nike Film Promotes Mercurial Dream Speed 3 Via Cristiano Ronaldo Journey Film
The launch campaign promoting Nike Football’s new Mercurial Dream Speed 3 boot features iconic moments from athlete ambassador Cristiano Ronaldo’s trophy-laden career. Charting the Portugal and Juventus forward’s journey from Portugal to England and then to Spain and Italy, it suggests that Ronaldo always had big dreams and accomplished them sprint by sprint and… Continue reading Nike Film Promotes Mercurial Dream Speed 3 Via Cristiano Ronaldo Journey Film
Nike Leverages London Marathon Via Kipchoge Coach Patrick Sand Fronted ‘More Than A Coach’ Ad
Timed to leverage the 2020 Virgin Money London Marathon, Nike Running launched an online spot called ‘More Than A Coach’ built around its partnership with the greatest marathoner of the modern era Eliud Kipchoge and focusing specifically on his coach Patrick Sang. Sand, who coaches both world record holder Kipchoge and fellow Kenyan marathon star and… Continue reading Nike Leverages London Marathon Via Kipchoge Coach Patrick Sand Fronted ‘More Than A Coach’ Ad
London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
With a week to go before the reworked 2020 Virgin Money London Marathon, the title sponsor rolled out a social activation strand based around brand ambassador and Olympic gold medalist Sir Mo Farah curating its latest #PeoplesPlaylist by sharing his own personal training playlist. Promoted via a series of social posts across the brand’s channels and on the multiple Olympic… Continue reading London Marathon Title Sponsor Virgin Money’s ‘Sir Mo Farah People’s Playlist’
Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell
Late September saw sportswear behemoth Nike step into a new space with its first dedicated eSports ad with League of Legends (LoL) players tackling a futuristic training camp. The Portland’s based brand’s ‘Next Level Training Camp’ spot led a China campaign created by Wieden + Kennedy Shanghai and featuring a team of players embarking… Continue reading Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell
