Paddy Power has long been known for sponsoring events as PR generating stunts rather than as long term genuine sponsors, but did its partnership with Dennis Rodman’s basketball tour of North Korea just go too far? The Irish bookmaker has a long standing relationship with publicity hungry and controversy seeking Rodman, who is being… Continue reading Paddy Power Pulls Rodman N.Korea Basketball Backing
Tag: Athlete Ambassador
Sponsor Integration In Team Canada’s #WeAreWinter Ads
The Bridgestone NGHL Winter Classic telecast, the giant annual outdoor New Year’s Day hockey jamboree, was chosen as the launch platform for the Canadian Olympic Committee (COC) to unveil its new Sochi 2014 campaign – ‘We Are Winter’. A month and a half before the Winter Olympics kick off (well, or slide off) in… Continue reading Sponsor Integration In Team Canada’s #WeAreWinter Ads
Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
‘Big Air’ and ‘Slopestyle’ may not be the first two words that come to time when it comes to Belgium. A mountainless nation, known for its flat landscape, Belgium has, unsurprisingly, never hosted the Winter Olympics. But that hasn’t prevented the country from producing a multi World Champion medal winning snowboarder and several… Continue reading Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
November 15 marks the closing date for Nike’s ‘Design LeBron’s Next Tee’ kids crowd sourcing campaign – one of several current ‘new basketball season’ campaigns fronted by the Miami Heat superstar. This consumer created initiative, for children aimed between five and twelve years old, asks kids themselves to provide the creative inspiration for the… Continue reading Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
As the new NBA season really kicks in to gear, Nike Basketball is rolling out its new LeBron James fronted campaign called ‘Training Day’. With a major focus on LeBron’s team’s community and fanbase, the initiative is led by a short video featuring the NBA’s biggest super star going through his daily training regime accompanied… Continue reading Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
