Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver. The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver
Tag: Recruitment
Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
As part of its #InspireChange social justice programme, the NFL continued to activate and support its non-profit partnership with Big Brothers & Big Sisters Of America (BBBSA) around the 2023 Draft through an integrated initiative titled #TheBigDraft which seeks to recruit new mentors across the country for its programmes. Youth mentoring non-profit Big Brothers… Continue reading Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
Robert Walters Recruits All Blacks/Black Fearns To Leverage NZRU Partnership Via ‘Find Your Incredible’ Campaign
Robert Walters New Zealand, the new official recruitment partner of the New Zealand Rugby Union, showed its support for the All Blacks and Black Ferns national teams by inviting players, clients and candidates to ‘Find Your Incredible’. The integrated campaign, which rolled out across New Zealand and beyond from March 2023, is built around… Continue reading Robert Walters Recruits All Blacks/Black Fearns To Leverage NZRU Partnership Via ‘Find Your Incredible’ Campaign
LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
Olympic Federation of Ireland & Sponsor Indeed Launch ‘Don’t Scroll By’ Stand Against Online Hate
On 23 February, the Olympic Federation of Ireland’s (OFI) Athlete’s Commission and sponsor Indeed launched a new campaign called ‘Don’t Scroll By’ which saw the brand, the national committee and Team Ireland athletes collectively take a stand against online hate speech. The Team Ireland and recruitment sponsor initiative calls on the Irish public and… Continue reading Olympic Federation of Ireland & Sponsor Indeed Launch ‘Don’t Scroll By’ Stand Against Online Hate
Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Hays Worldwide, the Official Recruitment Partner of Manchester City, teamed up with sport and entertainment agency We Are Fearless to create a new strand of its ‘Behind Every Goal’ campaign which draws on parallels between the world of elite football and the world of work. The international recruitment company’s activation is built around a… Continue reading Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign
Launched on 8 January, a new campaign from Eintracht Frankfurt shirt sponsor Indeed promotes New Year job seeking. The campaign, called ‘Ingrid Meets Harmony’, features Bundesliga stars Filip Kostic, André Silva and Kevin Trapp alongside brand cult figure Ingrid. It sees Ingrid ask the stars to sign her shirt, but they mistake Ingrid for… Continue reading Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign
Linkedin Activates Grimsby FC Tie-Up Via Social Spots, Stadium Lounge, Pop-Up Pub & Matchday Job Ads
LinkedIn activated a new sponsorship with Grimsby Town FC through a programme that seeks to deliver support, advice and free match tickets to jobseekers in the Grimsby community. The US based professional business and employment-oriented social network (which operates via websites and mobile apps) unveiled its partnership with Grimbsy Town (who play in League… Continue reading Linkedin Activates Grimsby FC Tie-Up Via Social Spots, Stadium Lounge, Pop-Up Pub & Matchday Job Ads
Eintracht Frankfurt / Indeed – Job Of The Match/Fan & United Colors Of Frankfurt
Jobsite Indeedactivated its Eintracht Frankfurt shirt sponsorship in order to bring to life its ‘put people to work’ mission through multiple initiatives including ‘Job Of The Match’ & ‘Job Of the Fan’ which introduced supporters to behind-the-scenes jobs within the football club and then also introduced players to fans’ jobs. The jobs search… Continue reading Eintracht Frankfurt / Indeed – Job Of The Match/Fan & United Colors Of Frankfurt
Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Jaguar Land Rover is partnering with virtual band Gorillaz guitarist Noodles as a global ambassador for a new campaign celebrating the auto brand’s electric vehicle technology and its new Panasonic Jaguar Racing Formula E team. The campaign objective is to aims to highlight the auto outfit’s green technologies, address the global skills gap in manufacturing… Continue reading Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Leveraging nationwide tennis interest during the 23016 Australian Open, Defence Force Recruiting launches a film-led series for the Australian Air Force that pits air force pilots up against big serving Australian tennis star Sam Groth. The campaign is led by a showpiece spot called ‘Ground Up’. Rolled out on 14 January, the film,… Continue reading Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Heineken Champs League Interview-Campaign Viral
These days jobs are scarce and candidates are plentiful. So how do event and sponsorship departments make sure they are picking the best talent from thousands of applications? By being extraordinarily unorthodox! At least that’s how Heineken approached its task of choosing the best individual from the 1734 applications for a marketing internship. … Continue reading Heineken Champs League Interview-Campaign Viral
