On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Tag: Patrick Mahomes
Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Molson Coors brand Coors Light teamed up with Kansas City Chiefs super star Patrick Mahomes skilfully and creatively skirt around the NFL’s regulations about promoting beer with a comic campaign promoting a new product – the Coors Light Bear Created by agency Mischief, the campaign revolves around an anchor ad in which the multiple… Continue reading Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Adidas Celebrates Patrick Mahomes Super Bowl Triumph Via ‘The Original Impossible’ Film
Adidas didn’t run a Big Game TV commercial during Super Bowl LVII, but generated plenty of positive brand publicity through its endorsement tie-up with the NFL showpiece’s biggest star – Patrick Mahomes – and the sportswear giant leveraged its relationship via a pre-game social media spot titled ‘The Original Impossible’. Running under the brand’s… Continue reading Adidas Celebrates Patrick Mahomes Super Bowl Triumph Via ‘The Original Impossible’ Film
Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
Coors Light and Kansas City Chiefs quarterback Patrick Mahomes know that NFL players are not allowed to endorse beer, but they also know that there are no league rules against promoting flashlights and so teamed up in July to promote ‘The Coors Light’. To skirt around the longstanding league policy forbidding players from endorsing… Continue reading Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’
To promote its flagship Quiet Comfort Earbuds, NFL Official Sound Partner Bose flooded its marketing zones with Super Bowl winning NFL quarterbacks with an integrated October campaign called ‘Rule The Quiet’. Athlete ambassadors and NFL star quarterbacks Patrick Mahomes (Kansas City Chiefs), Aaron Rodgers (Green Bay Packers) and Russell Wilson (Seattle Seahawks) feature in… Continue reading NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’
‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform. Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
GEHA Health & QB Patrick Mahomes Highlight How ‘Commitments’ Aren’t Made With Words
GEHA (Government Employees Health Association) Health teamed up with Patrick Mahomes to honour US federal employees in a campaign called ‘Commitments’ spearheaded by national television advertising and aimed at supporting the behind-the-scenes work of government employees. GEHA Health collaborated with agency MERGE and production company Five to Sixty to launch an integrated campaign fronted… Continue reading GEHA Health & QB Patrick Mahomes Highlight How ‘Commitments’ Aren’t Made With Words
MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
NFL partner State Farm teamed up with the league, athlete ambassadors Aaron Rodgers and Patrick Mahomes and agency BBDO New York to launch a pair of ‘Undercover’ spots to leverage spoking football interest around the start of the 2021/22 season. The insurer’s first new football work since Super Bowl 2021, the two new football-themed… Continue reading MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to launch the fitness wearables and analytics company’s Whoop 4.0 range. The Boston based human performance technology, fitness wearables, and analytics company – which was originally known as Bobo Analytics… Continue reading Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
A celebrity-fronted marketing campaign promoting the latest iteration of Electronic Arts (EA) flagship Madden NFL 22 game introduces viewers, gamers and football fans to ‘Madden Land’. The ‘Madden NFL 22 promotes the game’s new features and Dynamic Gameday Technology which uses AI to enhance gameplay via crowd animations, sideline views and player reactions. … Continue reading EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’
Adidas leveraged spiking American Football interest around the Big Game through a digital-first campaign led by athlete ambassador Patrick Mahomes – the most hyped player ahead of Super Bowl LV. The ‘Mahomes Zone’ spot showcases the star’s creativity and vision and suggests that, when it comes to the red zone, he defies the laws of… Continue reading Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’
