Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Tag: Lionesses
Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup
A punchy, rap-battle meets soccer skills music video spot – starring musicians Gavlyn and Nadia Rose, plus footballers Kelley O’Hara and Alex Greenwood – fronts Under Armour’s ‘Armour Up’ rallying call campaign leveraging the FIFA 2023 Women’s World Cup. Launched on 12 July, ahead of the kick off of a tournament jointly hosted by… Continue reading Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup
Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health
Chelsea FC front-of-shirt sponsor Three teamed up with charity Samaritans in April for an in-stadium and player ambassador initiative aimed at getting fans to talk more openly about mental health titled ‘Talk More Than Football’. The non-profit, cause campaign saw the telco and charity link up with a team of Chelsea legends – including… Continue reading Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health
Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, We Love It!’. Rolling out across the UK in June and July and built around its ambassador alliances with former and current England Football stars,… Continue reading Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building Society rolled out a summer spot starring a young 11-year-old girl to demonstrate that drives home a message about the importance of mutual respect in football.… Continue reading Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign
Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks
From Tower Bridge and Battersea Power Station, to the Thames Barrier and The White Cliffs of Dover, England Football kit partner Nike projected huge images of the stars of England’s UEFA Euro 2022 team in an outdoor spearhead strand of its ‘You’ve Never Seen England Like This’ campaign. Several standout players from the team… Continue reading Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks
England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day
On 8 March, three stars of the England’s Women’s Football Team teamed up with Google Cloud for its #IAmRemarkable International Women’s Day initiative which included a campaign and a workshop and which celebrates ‘the most remarkable person of all – yourself’. Jill Scott, Beth England, and Nikita Parris each paid tribute to a ‘remarkable’… Continue reading England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day
Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football. The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Budweiser Invokes Queen Elizabeth I’s Spirit With Rousing Speech To Inspire English Lionesses
Queen Elizabeth I’s iconic ‘Heart Of A King’ Spanish Armada speech sits at the heart of Football Association sponsor Budweiser’s rally call aimed at inspiring the England Lionesses as the 2019 FIFA World Cup kicks off. 431 years after Elizabeth rallied the nation amidst the 1588 threat from the mighty Spanish Armada, the England… Continue reading Budweiser Invokes Queen Elizabeth I’s Spirit With Rousing Speech To Inspire English Lionesses
Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
Head & Shoulders is activating its rights as the first official hair care partner of the England Men’s and Women’s football teams with a ‘Join The Pride’ campaign aimed to generating hair-led support for Lionesses ahead of the FIFA Women’s World Cup. The integrated campaign is led by a rallying call urging fans to shave three lines in their… Continue reading Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
Lucozade Sport launched a multi-strand activation leveraging its sponsorship of the England Womens Team ahead of the FIFA World Cup that includes an on bottle promotion and which is led by a rewrite of the famous ‘Three Lions’ anthem. The brand, which is the official sports drinks and hydration partner of the England women’s… Continue reading Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
