On the eve of the Stanley Cup playoffs, Canadian based Boston Pizza is urging all Canadians to come together at the climax of the NHL season and cheer for Canadian success through an integrated campaign created with agency Camp Jefferson called ‘Team Up For The Cup’. Objective Of course, the brand and agency marketers obviously… Continue reading Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest
Tag: Drink
Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign
Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign
Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
Sport and energy drink Lucozade teamed up with creative agency Adam & Eve/DDB and design agency Pearlfisher to unveil its first major brand redesign in almost a century in the form of a fresh masterbrand platform which refreshes its assets – including a new visual identity and package design – and promotes the evolution through… Continue reading Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans
Heineken leveraged its UEFA Champions League (UCL) sponsorship in AsiaPacific (APAC) by turning 24-hour laundromats into all-night sports bars so that Korea’s most passionate fans have a place to watch the final stages of the tournament. Objective The aim of the campaign was to bring Heineken’s umbrella ‘Cheers To The Real Hardcore Fans’ platform to… Continue reading Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans
Guinness Activates Women’s 6 Nations Via ‘Six Nations Isn’t Over’ Pint Play QR Code Calendar Campaign
As the Men’s 6 Nations came to an end, Guinness – the new title sponsor of both tournaments – championed the Women’s 6 Nations tournament through a poster, print and social ‘Six Nations Isn’t Over’ campaign. Objective The idea was informed by the insight that too many rugby fans assume the Six Nations is over… Continue reading Guinness Activates Women’s 6 Nations Via ‘Six Nations Isn’t Over’ Pint Play QR Code Calendar Campaign
Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season
Corona, the Official Cerveza of Major League Baseball (MLB), invites fans to savour the thrill of MLB Opening Day through a new season sweepstakes campaign – fronted by athlete ambassadors Nick Castellanos and Fernando Tatís Jr – that also sets out to help fans mark the occasion with a day off. The digital-first initiative, from… Continue reading Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season
Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
Molson Canadian unveiled a new partnership with the Professional Women’s Hockey League (PWHL) on International Women’s Day and immediately activated the tie-up through a back of jersey initiative which saw the position of players’ names lowered further down the back of their kits to avoid being covered by their hair and thus shine the spotlight… Continue reading Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
