Tag: Tokyo 2020

INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock

11 August saw petrochemical giant INEOS promote its new automotive sub-brand and its flagship Grenadier SUV by leveraging its title sponsorship of the INEOS Grenadiers professional cycling team with a film championing new rider and Tokyo 2020 Olympic Mountain Bike Champion Tom Pidcock.   The high-adrenaline, all-action 90-second spot, ‘Tom Pidcock – Off Road’, goes… Continue reading INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock

Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation

With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation.   ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation

Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign

Swiss sports retail chain Ochsner Sport promoted its partnership with Swiss Olympic (the brand name of the country’s National Olympic Committee and the umbrella organisation for organised Swiss sport) through a high-octane campaign called ‘Where We Train’.   The marketing initiative activates the sports retailer’s premium partnership with the Swiss Olympic Team and leverages spoking… Continue reading Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign

Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music

Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best.   The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music

Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation

To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’.   Blending street skateboarding footage of 13-year-old star wearing fair wings with an animated, Disney-style cartoon aesthetic, the spot launched in the last week of July immediately prior… Continue reading Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation

Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety.   The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown

The start of August, ahead of the Paralympics, saw Swiss sportswear brand On launched its latest feature length film called ‘Untethered’ starring a standout athlete/adventurer focusing on Paralympian David Brown and his mentor Jerome Avery.   The 21-minute documentary shine the spotlight on the world’s fastest blind sprinter David Brown: a 28-year-old US Paralympian and… Continue reading Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown

Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation

Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams.   The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation

Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication

Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games.   The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication

Coca-Cola’s ‘Thums Up’ Brand Celebrates 100 Years Of Indian In The Olympics Via #PalatDe

Ahead of the 23 July start of the Tokyo 2020 Olympics, Coca-Cola’s India cola brand Thums Up launched a campaign called ‘Toofan Wahi Jo Sab #PalatDe’ in celebration of India’s 100th-year participating in the Games.   The campaign, created by agency Ogilvy India (North) and leveraging parent company Coca-Cola’s long-running IOC relationship as a worldwide Olympic… Continue reading Coca-Cola’s ‘Thums Up’ Brand Celebrates 100 Years Of Indian In The Olympics Via #PalatDe

HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby

HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’   Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby