As the rights-owner (eg Tokyo 2020 medal reveal), the sponsors (eg Omega and Toyota) and the national associations (eg Team GB, New Zealand and Australia) all launch content to build buzz, excitement and support one year ahead of the start of the Tokyo 2020 Olympic Games, the Activative team picks five of its favourite Olympic… Continue reading To Mark The Tokyo 2020 One-Year Countdown Activative Picks Its Top 5 2016 Olympic Campaigns
Tag: Tokyo 2020
libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
Alibaba and Intel used the Consumer Electronic Show 2019 to unveil an inventive partnership to develop AI-powered 3D athlete tracking technology for the Tokyo 2020 Olympic Games (and beyond). Announced at the CES on 8 January and amplified across both brands’ digital and social channels as well as through a PR push, the alliance aims to offer… Continue reading libaba & Intel Combine To Create AI-powered 3D Athlete Tracking Tech For Tokyo 2020
Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
October saw Toyota launch ‘Start Your Impossible’: a global initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s commitment to a more inclusive and sustainable society in which everyone can ‘overcome their challenges and make their dreams come true’. ‘Start Your Impossible’ also acts as the primary… Continue reading Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
Before the end of 2016, Olympic and Paralympic sponsor Panasonic ran launched new content in its multi-platform ‘Beautiful Japan Towards 2020’ initiative – spearheaded by a TVC driving viewers to a core web platform hosting an extensive online video series. This online film series, one of the first 2020 activations from any major Olympic… Continue reading IOC Partner Panasonic Rolls Out New ‘Beautiful Japan Towards 2020’ Olympic Campaign Content
