Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams. The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
