American DJ Marshmello’s striking extended reality performance at the ‘2021 UEFA Champions League Final Opening Ceremony presented by Pepsi‘ was a six-minute show featuring state-of-the-art, immersive technology led by extended reality. With a limited number of fans in the stadium die to pandemic restrictions, the live performance – also featured Selena Gomez and Khalid… Continue reading DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
Tag: Soft Drink
Marshmello’s Twitter Tease & Reveal Of Pepsi’s UEFA Champions League Final Opening Ceremony Stars
American electronic music producer and DJ Christopher Comstock, better known professionally as Marshmello teased and revealed the artists who will join him on stage for the Pepsi Opening Ceremony of the 2021 UEA Champions League Final. Through a UCL draw inspired video reveal, complete with the classic glass bowl and personalised UEFA balls, Marshmello drew… Continue reading Marshmello’s Twitter Tease & Reveal Of Pepsi’s UEFA Champions League Final Opening Ceremony Stars
Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
NBA drinks sponsor Mountain Dew launched a new audio activation to leverage the 2021 season playoffs in the form of a basketball-themed ‘The Dew Zone With Druski’ podcast. Hosted by comedian and influencer Druski (a young comedian with 2.4m followers on Instagram and 1.1m followers on TikTok), the podcast series will features hoops stars,… Continue reading Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Launched on 5 May, official Indy 500 sponsor Mountain Dew launched a combined campaign and sweepstakes called ‘Project Green Means Go’ to celebrate the 2021 Indianapolis 500 which is based around installing green flags with inspiring messages from residents throughout a city park. The PepsiCo beverage brand’s ‘Project Green Means Go’ aims to drive… Continue reading Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
The last week of April saw Bodyarmor launch a reported $25m summer marketing burst as it further boosts sports drink category competition by launching its biggest ad campaign ever with creative fronted by a team of eight elite athlete ambassador/owners. Called ‘One More’ and crafted in-house, the integrated campaign seeks to further drive awareness… Continue reading Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
A new digital film called ‘Team Of Champions’ rolled out on 23 April to introduce a new national purpose football programme from PepsiCo which sees the food and drink giant invest $1m to improve access to soccer in underserved communities across the USA. Fronted by PepsiCo brand’s Pepsi, Lay’s and Gatorade, the project… Continue reading PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
Leveraging the next round of Champions League matches, UEFA partner Pepsi offers fans from all over the world a chance to socially play together with their football idols on TikTok via the #PepsiChallenge. Kicking off a two-phase campaign, the #PepsiChallenge on TikTok features a series of fun, skill-filled spots which encourage users to duet… Continue reading Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The last week of February 2021 saw Pepsi Max team up with Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to launch a campaign called ‘Fizz To Life’ which leverages its position as a men’s and women’s UEFA Champions League partner through a hero spot, a new anthem, plus TikTok challenge and… Continue reading Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The Weeknd Fronts Super Bowl Halftime Show Sponsor Pepsi’s ‘Get Ready’ Teaser Spot
8 January saw Pepsi debut a national TV spot promoting its NFL partnership and its title sponsorship of the ‘Pepsi Super Bowl LV Halftime Show’. This year’s Big Game entertainment, which will be spearheaded by The Weeknd, is teased through a new spot called ‘Get Ready’ which premiered during the opening round of the… Continue reading The Weeknd Fronts Super Bowl Halftime Show Sponsor Pepsi’s ‘Get Ready’ Teaser Spot
Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola promoted its Zero Sugar product through a new strand of its new ‘Home End’ Premier League Season activation built around a series of social spots starring player ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprising deserving fans by turning up on their doorsteps out of the blue with a special ‘Watch From Home’… Continue reading Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan. The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
At the end of August, two weeks ahead of the start of the 2020 NFL season, sponsor Pepsi launched a competition for ‘Tailgate In A Box’ kits to football fans forced to watch the season opening games from home due to the pandemic. The activation tactic seeks to keep the famous American Football pre-game… Continue reading NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
