Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Tag: Snapchat
Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
Labatt leveraged its team partnerships with four NHL sides by linking with Snapchat to turn cases of beer into NHL arenas. The activation mechanic invites consumers to scan the Snapcode on specially-marked packages with the Snapchat app (for iOS or Android) to unlock the bespoke branded lens. Using Snapchat’s bespoke marker tracking technology, the lens opens a virtual door on… Continue reading Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across the rights-holder, broadcaster, team, sportswear and sponsor space. From the delayed start, through a truncated 60-game season, an expanded 16-team playoff and culminating in the… Continue reading Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
Gatorade Endorsers Star In ‘Ready To Play Anything’ Fueling Excitement For Return Of (Any) US Sport
Pepsico sports drink Gatorade launched a campaign in July to fuel the excitement and spirit that lives within all athletes to give any competitive sport a try – just as long as they can keep playing. The campaign, developed in harness with creative agency TBWA\Chiat\Day Los Angeles, features a line-up of sporting super stars… Continue reading Gatorade Endorsers Star In ‘Ready To Play Anything’ Fueling Excitement For Return Of (Any) US Sport
State Farm & ESPN’s Kenny Mayne’s Fake Stunt Spot Spearheads Insurer’s ‘The Last Dance’ Sponsorship
As a sports-starved television audience tuned in to the start of ESPN’s opening episode of its much-hyped ‘The Last Dance’ docuseries, viewers found themselves initially confused as show sponsor State Farm led with a spot of fakery in the form of a stunt spot. Broadcast immediately ahead of the 19 April Sunday evening broadcast… Continue reading State Farm & ESPN’s Kenny Mayne’s Fake Stunt Spot Spearheads Insurer’s ‘The Last Dance’ Sponsorship
Adidas & Dick’s Leverage MLB Playoffs Via Shoe-Selling Snapchat Game ‘Baseball’s Next Level’
Adidas teamed up with Dick’s Sporting Goods for an MLB Playoffs inspired Snapchat video game which is the first to enables users to both play and purchase products directly through the app. Launched in late October to coincide with the Playoffs and World Series, ‘Baseball’s Next Level’ is a home-run derby style game playable… Continue reading Adidas & Dick’s Leverage MLB Playoffs Via Shoe-Selling Snapchat Game ‘Baseball’s Next Level’
Nike’s Joyous Anthemic ‘You’re It’ Girls Rallying Cry & Games Lead Brand’s First Kids Campaign
The familiar kids game name ‘You’re It’ acts as a rallying cry for children to push their limits in Nike’s latest campaign which sets out to bring the brand’s familiar, iconic, high-adrenaline and visually fluid creative approach to a younger demographic. ‘You’re It’ flips ‘being it’ from a negative to a positive as it… Continue reading Nike’s Joyous Anthemic ‘You’re It’ Girls Rallying Cry & Games Lead Brand’s First Kids Campaign
Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football. The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
As the 2019 FIFA Women’s World Cup draws closer and the US Women’s National Team (USWNT) kick-off their pre-tournament warm up competition, Nike teamed up with Snapchat to offer a lens that enables fans to show their support, try on the new home and away shirt and shop it at Nike.com. Nike marketers have created… Continue reading New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
Nike Links With Foot Locker LA House Of Hoops On Immersive AR Snapchat LeBron James Dunk Poster
February saw Nike work with Snapchat and Foot Locker to create an immersive AR activation of LeBron James coming to life from a poster and emerge with a monster slo-mo dunk right in front of in-store customers. The immersive, in-store activation, spearheaded by Nike and the NBA’s biggest hoops super star, was created in… Continue reading Nike Links With Foot Locker LA House Of Hoops On Immersive AR Snapchat LeBron James Dunk Poster
Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Snap Inc, the social media company more usually known as Snapchat, has partnered with a stable of soccer properties to enable fans to personalise their presence on the platform through several Russia 2018 creative tools. From tying up with the tournament rights owner FIFA, to the official World Cup sportswear sponsor adidas, as well… Continue reading Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Copa90 Teams Up With Snapchat & Launches Fna Guide For Russia 2018
Copa90 is teaming up with Snapchat to bring football fans and social soccer supporters daily Russia 2018 stories in real-time. This 45-day tie-up sees Copa90 leveraging its own football fan base to select a squad of Snapchat soccer correspondents to report on their World Cup experience which will run for 45 days. .@COPA90… Continue reading Copa90 Teams Up With Snapchat & Launches Fna Guide For Russia 2018
