Some sport and music brands dipped their toes into SnapChat as a marketing platform in 2013 and it was in June that the curated sports website and app ChatSports become the first sports media company to run a Snapchat campaign. SnapChat, which has more than 30 million active users and its key demographic is… Continue reading ChatSport First Media Outfit To Run SnapChat Campaign
Tag: Snapchat
EWUA’s Football Fan SnapChat Stories Campaign
In December 2013, Eastern Washington University Athletics became one of the first sports properties to leverage SnapChat for a campaign to engage 18 to 24-year old college football fans. Applying the principle of communicating with its fanbase where they are (as opposed to expecting them to come to the property), the athletics department aimed… Continue reading EWUA’s Football Fan SnapChat Stories Campaign
