ICC broadcast partner Foxtel promoted its coverage of the ICC T20 World Cups through a star-studded, cinematic space epic campaign called ‘Don’t Miss A Thing’ which celebrated Australia’s longest ever summer of cricket and sent some of the biggest names in the game on a mission to defend the host nation’s titles as they come… Continue reading Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’
Tag: Radio
Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out
The Gym Group’s September ‘Gym Face’ comic campaign focuses on the faces people pull when working out and is spearheaded by a humorous film featuring a multitude of different faces that people make in the middle of exercising. This music and facial expression campaign, titled ‘Gym Face’, centres around a simple fact that everyone… Continue reading The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out
Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’
The start of September saw UK financial giant Barclays collaborate with creative agency M&C Saatchi Sport and Entertainment, on a multi-channel football campaign opening up its ‘Barclays Community Football Fund’ to the public as part of the bank’s commitment to make football more accessible and to boost participation at every level across the country. … Continue reading Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’
Rocky Balboa Reprises Iconic Running Scene In Ladbrokes’ ‘We Play Together’ Campaign
The Entain PLC owned Ladbrokes reprised the iconic running scene from Silvester Stallone’s iconic Rocky movie for a flagship spot in its ‘We Play Together’ campaign. The ad, created in harness with agency Neverland, replaces the film’s every Philadelphian extras with a cast of modern characters relating to the various aspects of the company’s… Continue reading Rocky Balboa Reprises Iconic Running Scene In Ladbrokes’ ‘We Play Together’ Campaign
Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
US sports broadcasting behemoth ESPN rolled out a summer ‘Only In Fantasy’ campaign featuring sledging and smack talk to promote its ESPN Fantasy Football platform through creative which tests relationships as well as sports knowledge. The live action campaign, which was developed in harness with agency Butler, Shine, Stern & Partners (BSSP), highlights the inherent… Continue reading Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
A cheeky, integrated rugby union themed campaign from TAB NZ features a set of helpfully intimidating facts and figures to ensure that the IRFU team is fully aware of its losing history of games against the All Blacks in New Zealand. The idea is to make sure the visiting Irish side, a team full… Continue reading TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises. Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
Ontario Racing ‘Welcome To The Track’ Slow Motion Spot Positions Racing As A Unique Entertainment Experience
A new marketing initiative called ‘Welcome To The Track’ from Ontario Racing and major supporter Ontario Lottery & Gaming Corporation (OLG) seeks to attract both new and lapsed fans to this season’s horse racing. The marketing initiative, which was developed in harness with agency Forsman & Bodenfors Canada and dropped on 6 May to… Continue reading Ontario Racing ‘Welcome To The Track’ Slow Motion Spot Positions Racing As A Unique Entertainment Experience
MLB Team Minnesota Twins Link With Summit Brewing For New ‘Beer We Go!’ Rallying Cry
Launched on 7 April, to leverage the start of the 2022 Major League Baseball (MLB) season, local brewer Summit Brewing teamed up with the Minnesota Twins to promote a new team-specific Twins Pilsner through a campaign called ‘Beer We Go, Twins! Beer We Go!. Reworking the iconic ‘here we go’ stadium rallying cry, the… Continue reading MLB Team Minnesota Twins Link With Summit Brewing For New ‘Beer We Go!’ Rallying Cry
