Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of the new NFL season. Launched during pre-season games and culminating during the first week of September season opening NFL games, the branded comic series, featuring… Continue reading Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Tag: PepsiCo
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Pepsi’s kicks of its NFL activation with preseason content, in partnership with Buffalo Wild Wings, that centres around a prize draw to win the chance to host 2015′s fantasy football draft. Late August saw the launch on a spearhead TV spot to generate excitement around the 2014/15 season kick off. The commercial is… Continue reading Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Coke’s Diversity #AmericaIsBeautiful Ambushes Pepsi’s NFL 1/2Time Show
Despite PepsiCo’s 10-year, $2.3bn NFL partnership, the early signs are that it was arch enemy Coca-Cola that stole the Super Bowl marketing trophy with a diversity commercial that generated an avalanche of online chatter and caused great debate among consumers. Pepsi’s game day work primarily revolved around its sponsorship of the Halftime Show, while… Continue reading Coke’s Diversity #AmericaIsBeautiful Ambushes Pepsi’s NFL 1/2Time Show
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, the #BoldStage is the focus of the brand’s digital, interactive concert experiences. Looking like a massive vending machine, the stage reacts to consumer tweets using… Continue reading Doritos SXSW Consumer-Controlled 62ft #BoldStage
Pepsi NFL Anthems Continues Sport/Music Blend Trend
The 2012/13 competition saw soft drinks behemoth Pepsi kick off the first season of its astonishing new 10-year, $2.3bn deal – one of the largest sports sponsorship deals in history. The new partnership sees Pepsi expand its NFL from three brands to five, with Tropicana and Quaker Oats added to its team that already includes Pepsi,… Continue reading Pepsi NFL Anthems Continues Sport/Music Blend Trend
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to submit their own footage and appear in the show’s ad break. Running under the campaign banner ‘Talk Talk TV’, the initiative has been developed by… Continue reading Talk Talk’s X Factor Viewer-Created Music Videos
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and NASCAR star Dale Earnhardt Jr offers fans the chance to give Earnhardt’s No 88 car a Batman makeover for the 15 June race at Michigan. … Continue reading Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience. Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation. Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game
