The NFL teamed up with creative agency from 72andSunny for a Super Bowl spot that focused on the future evolution of the league featuring a 15-year-old female player named Sam Gordon and Diana Flores (the quarterback of the Mexican women’s national team as the league) – thus acknowledging that the women’s game, youth participation and… Continue reading The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future
Tag: League
Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games
To promote the 2023 NFL Pro Bowl, or should that be the ‘NFL Pro Bowl Games by Verizon’ now that the format of the all-star event has changed (again), the league has linked with the Manning brothers and several other football stars to lean into self-referential humour for its promotional creative. Former Super Bowl… Continue reading Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games
League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website. The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season
October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation. The new season promotion, which saw the league… Continue reading NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season
Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman. The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power
The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe. The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power
Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA Fans of Every Team’. The all new NBA App is a product developed by NBA Digital – the league’s joint venture with Turner Sports –… Continue reading Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community
Relaunched on 15 September during Latino Heritage Month, the latest iteration of the NFL’s season-long ‘Por La Cultura’ initiative launched led by a logo tweak and hero film supported by national and local on-the-ground activities all of which seek to act as an ode to a vibrant and diverse community and to amplify Latino voices… Continue reading NFL Marks Latino Heritage Month Via ‘Por La Cultura’ Campaign Celebrating The Game’s Latino Community
NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign
On 6 September, three days prior to kickoff, the NFL hyped the 2022/3 season with an integrated OTT campaign called ‘It Feels Good To Football’. Created in harness with agency 72andSunny Los Angeles, the campaign was spearheaded by a kickoff spot set to Dr Dre’s 1999 ‘Still DRE’ and built around a star-studded pep… Continue reading NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign
Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
At the start of the 2022/23 season, the Premier League launched a 90-second brand film thanking fans and the football community and highlighting football’s social contribution. Leveraging the new (early) season kick-off and running in cinemas, on television, online and in print, the spot offers a tribute to 30 years of stories, thrilling football,… Continue reading Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign
Mid-May saw Michael B Jordan return for one last drive down ‘NBA Lane’ to leverage the league’s 75th anniversary Playoffs and promote the Finals through a star-studded, fantastical basketball celebration. Continuing the campaign which first launched in Autumn 2021, Jordan gets back behind the wheel of a motorized cart (instead of a bus) to… Continue reading ‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign
