At the end of the season in May most footballers are either busy preparing for the World Cup, agitating for a pay rise/transfer, or holidaying in the sun, but Germany’s Bundesliga stars have been giving their time to a Red Cross blood donation drive ‘Give Blood, Give Power’. An admirable and timely initiative, developed… Continue reading Bundesliga & Red Cross Run German Blood Donor Drive
Tag: League
MLS ‘Club&Country’ Campaign Leverages FIFA World Cup
Major League Soccer ushers in the new season with a multi-channel marketing campaign ‘For Club and Country’ that leverages the upcoming FIFA World Cup with the message that to prepare for the world’s greatest football tournament you need only look in your own backyard. The strategy for the MLS’ 19th season is to capitalise… Continue reading MLS ‘Club&Country’ Campaign Leverages FIFA World Cup
NBA New Season ‘Big Is On’ Youth/Fan Experience Work
It was the rights owner itself that launched the first campaign for the new 2013/14 basketball season, as the National Basketball Association (NBA) rolled out a new pre tip-off campaign called ‘Big Is On’. Led by a major TV commercial, developed by agency Goodby Silvertstein & Partners, featuring cameos from 11 young stars from… Continue reading NBA New Season ‘Big Is On’ Youth/Fan Experience Work
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
