Tag: Fast Food

McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’

February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an integrated campaign timed to coincide with the 17 to 19 NBA All-Star Weekend.   McDonald’s Canada developed the new ‘Siakam Swirl McFlurry’ in collaboration with the… Continue reading McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’

Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup

January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete with a Shaq-sized chocolatey-twist in the form of an Oreo partnership.   The value-focused campaign, which introduces ‘Oreo Cookie Papa Bites’ (made with Papa Johns’ signature… Continue reading Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup

Pizza Hut ‘Cheese Codes’

Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’

KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons

KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons

Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot

Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear.   The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot

Chipotle Activates USMNT Team Tie-Up For Qatar 2022 Via ‘Real Food For Real Athletes’ Campaign

To build support for the US Men’s National Team ahead of the 2022 FIFA Men’s World Cup, USA Soccer sponsor Chipotle Mexican Grill launched a campaign called ‘Real Food For Real Athletes’ fronted by American footballers Christian Pulisic and Weston McKennie.   The Chelsea FC attacking midfielder and Juventus defensive midfielder feature for the quick… Continue reading Chipotle Activates USMNT Team Tie-Up For Qatar 2022 Via ‘Real Food For Real Athletes’ Campaign

Restaurant Chain Osmow’s Revives Canada Soccer Star Cyle Larin With Shawarma

Restaurant chain Osmow’s, the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer’s National Teams, activated the tie-up to leverage excitement around the 2022 FIFA Men’s World Cup through a campaign fronted by Club Brugge and the Canada national team forward Cyle Larin and titled ‘Habibi, I Fix You’.   The campaign, which aims… Continue reading Restaurant Chain Osmow’s Revives Canada Soccer Star Cyle Larin With Shawarma

McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’

Mid November saw McDonald’s launch a 75-market, integrated, social-first campaign leveraging the 2022 FIFA Men’s World Cup called ‘Wanna go to McDonald’s?’ which, according to the brand, plays on the simple truth that there are two things that can unite people from around the world – a love of soccer and of McDonald’s.   Launched… Continue reading McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’

Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway

Subway, the new naming rights partner of Football Australia’s men’s national football teams, activated its official tie-up with the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys through an on-pitch, in-store and digital ‘Football and Footlongs’ initiative which kicked off at the Socceroos Centenary and Farewell Match at Suncorp Stadium in Brisbane on… Continue reading Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway

NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign

US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’.   Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign

Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams

July saw UEFA Women’s Euro 2022 partner Just Eat launch ‘101’: a grassroots initiative designed to encourage and support more girls and women across the UK to pull on their boots and play by providing 101 amateur teams with a branded starter pack, kits and expert advice.   The project’s name, 101, comes 101 years… Continue reading Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams