11 August saw petrochemical giant INEOS promote its new automotive sub-brand and its flagship Grenadier SUV by leveraging its title sponsorship of the INEOS Grenadiers professional cycling team with a film championing new rider and Tokyo 2020 Olympic Mountain Bike Champion Tom Pidcock. The high-adrenaline, all-action 90-second spot, ‘Tom Pidcock – Off Road’, goes… Continue reading INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
Tag: Car
Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams. The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
Land Rover has released a short film on 18 June celebrating the return of rugby at all levels and leveraging spiking interest around the climax of the Premiership Rugby season and the start of the Lions Tour with a piece showcasing the importance the sport for local communities. Linked to the brands ‘Outspiration’ campaign,… Continue reading Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid
Nissan India teamed up with ambassador and former Indian cricket captain Kapil Dev for a campaign called #IndiaVsCorona which aims to help empower India in its fight against Covid-19. Conceptualised and created by agency TBWA\India, the campaign amplifies the nationwide safety message and urges all Indians to come together in the country’s fight against… Continue reading Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid
LA Clippers Link Up With Lexus & Farm League For ‘Life In The League’ Film Series
As the NBA Playoffs get under way, the Los Angeles Clippers linked up with sponsor Lexus and production outfit Farm League to create a film series blending live action and animation to bring the fans closer to the team for the climax of a season during which spectators and stars have been separated more than… Continue reading LA Clippers Link Up With Lexus & Farm League For ‘Life In The League’ Film Series
Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Renault launched a new campaign in May promoting its flagship SUV Renault Captur plug-in hybrid model (with E-Tech technology) through a film-led, cycling-themed campaign called ‘Unstoppable’ which drives home the message that nothing can stop us when we are powered by the right energy. Working with agency Publicis Conseil, Renault reaffirms its historic links… Continue reading Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
MLB Sponsor Chevy Activates Opening Day Via James Earl Jones’ Narrated ‘Field Of Dreams’
On 1 April, Major League Baseball (MLB) sponsor Chevrolet celebrated the Opening Day of the new 2021 season with an epic commercial voiced by actor James Earl Jones and called ‘Field Of Dreams’. Indeed, the actor’s audio is taken from the famous 1989 movie of the same title: “People will come and they’ll watch… Continue reading MLB Sponsor Chevy Activates Opening Day Via James Earl Jones’ Narrated ‘Field Of Dreams’
Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, is activating around the tournament by showcasing its new 2021 Nissan Sentra and 2021 Nissan Rogue through a multi-strand campaign tipping off ahead of the tournament on 11 March. Leveraging college basketball’s most anticipated property, the Sentra is the hero vehicle of a set… Continue reading Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
The last week of February saw automotive brand Hyundai leverage two of its flagship European football partnerships with Atlético de Madrid and Chelsea FC to promote its new IONIQ 5 electric vehicle through a campaign called ‘Electric Football Training’. The social media led sponsorship activations, which support an above-the-line marketing campaign, revolves around a pair of… Continue reading Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
Peroni’s zero alcohol beer marked its new status as the official drinks partner of the Aston Martin Cognizant Formula One (AMCF1) team through an integrated campaign rolling out ahead of the new season. With the 2021 F1 season due to get under way on 21 March at the Melbourne Grand Prix in Australia, Peroni… Continue reading Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
UEFA Europa League partner Kia rolled out a new activation on 26 February called ‘Lift Your Dream’ which teased the upcoming 2021 Trophy Tour 2021 and leveraged its partnership with the UEFA Foundation For Children which aims to ‘level the playing field for all’. Share your dreams by lifting an item that inspires you… Continue reading Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
