When the zombie apocalypse comes, it seems what we really need is a customised Hyundai. Hyundai, a long-standing sponsor of AMC hit TV show The Walking Dead, has built a strong activation heritage the stretches far beyond simply supplying vehicles for the show’s shoot. Its latest initiative offers fans the chance to create… Continue reading Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
Tag: Car
Hyundai’s MK Awards South African ‘Superband’
If it worked for The Travelling Willburys, The Highwaymen and Cream, why not for Hyundai? The auto brand activated its sponsorship of the MK Awards, South Africa’s major annual music ceremony, by giving fans the chance to put together the Hyundai Supergroup. MK, a predominantly Afrikaans music channel, held its 7th MK Awards… Continue reading Hyundai’s MK Awards South African ‘Superband’
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
SXSW Super Sponsor Chevy Multi-Part Austin Activation
In keeping with South By Southwest’s polymath, multi-disciplined tech/music/art/media span, official car sponsor is rolling out a suite of activation initiatives at the 2013 festival. Chevrolet has been the main auto sponsor of SXSW festival for the last four years in the twin roles of both ‘Super Sponsor’ and ‘Official Ride’. From its… Continue reading SXSW Super Sponsor Chevy Multi-Part Austin Activation
Chrysler & Warner’s Batman User Generated Ad Contest
Chrysler has linked with movie studio Warner Bros for a collaboration promoting the new Batman movie, The Dark Knight Rises. Film goers become film makers in this user-generated contest celebrating Chrysler and The Dark Knight’s brand alliance. Chrysler is inviting Batman film fans to create their own personal ad to mark the 20 July release… Continue reading Chrysler & Warner’s Batman User Generated Ad Contest
Skoda Puzzle Links Channel 5 Crime To YouTube Quiz
Skoda unveil a new TV-online puzzle-based campaign to engage audiences and activate its sponsorship of Channel 5’s US Crime Drama thread. Using clues in pre-programme bumper idents to drive viewers to the Skoda Puzzle site, the work revolves around a series of YouTube videos which can be used to solve a set of… Continue reading Skoda Puzzle Links Channel 5 Crime To YouTube Quiz
Fiat Yamaha MotoGP Partnership Launch Movie
Fiat Yamaha today used a ‘launch movie’ to unveil the machine and colours with which they will challenge for the 2009 Moto GP World Championship. This year, in which star man Valentino Rossi will defend his title, the film premiered during an online presentation from sponsor and manufacturer. The launch ‘movie’ opens… Continue reading Fiat Yamaha MotoGP Partnership Launch Movie
Fiat 500 Launches With Channel Five Takeover
The centrepiece of the integrated UK campaign to launch the new Fiat 500 is Britain’s first-ever complete channel sponsorship. For one evening, Five becomes Channel 500 with bespoke idents in the evening and ads in every break. Within each 25-second ident, Fiat branding appeared for 15 seconds with the cars effectively becoming the… Continue reading Fiat 500 Launches With Channel Five Takeover
