IOC and Team USA sponsor Toyota teamed up with Palisades Tahoe ski resort and Olympian Jonny Moseley for a pair of ‘official vehicle’ commercials called ‘Adventure’ and ‘Mountain Is Family’ showcasing the auto outfits’ latest fleet of Toyota Racing Development (TRD) trucks and SUVs. The campaign, which was developed in harness with agency H&L,… Continue reading Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota
Tag: Automotive
Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign
As the ICC Women’s T20 World Cup gets under way in South Africa, Hyundai Motor India leveraged spiking women’s cricket interest by rolling out a fresh edition of its ongoing #TheDriveWithin campaign fronted by its team of Indian female cricket athlete ambassadors. The car company worked with brand endorsers and Indian Women’s Cricket Team… Continue reading Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign
Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
#GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss
The most popular car in Brazil is the Volkswagen (VW Gol) – the Portuguese word for Goal – and, to support the national team at the 2022 FIFA Men’s World Cup, VW Brazil sent seven Brazilian-made, 2014 edition Gols back to Germany to ‘reset the balance of the footballing universe’ in reference to the infamous… Continue reading #GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss
Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
To launch its new all-electric EV6 GT, Kia got in the front seat with six-time National Kart Champion, NASCAR and Le Mans racing driver Kris Martin who is deaf to demonstrate that the vehicle’s high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement in a campaign called… Continue reading Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch
NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
US manufacturer and online retailer of aftermarket truck parts RealTruck teamed up with a trio of NFL super stars to honour the player’s veteran hometown heroes by surprising them with a dream truck. Part of a market initiative called ‘The Trucket List’, RealTruck teamed up with agency Tombras for a three-episode giveaway series with… Continue reading NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
Kia ‘Every Four Years’ Celebrates World Cup Rituals & Traditions To Activate FIFA Partnership
FIFA partner and official automotive partner Kia acted its rights around the 2022 Men’s World Cup with the late October launch of ‘Every Four Years’ – an integrated campaign based around World Cup rituals from all around the globe. Created with agency Innocean (Berlin), the activation celebrates Kia’s FIFA partnership by paying tribute to… Continue reading Kia ‘Every Four Years’ Celebrates World Cup Rituals & Traditions To Activate FIFA Partnership
NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology. Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent
Surfing Australia partner Hyundai launched a new women’s surfer platform called ‘She’s Electric’ which promotes its new EV range and positioning while offering female surfers a pathway to the top of the sport by identifying and amplifying talented grassroots athletes from across the country. The first Aussie grassroots women’s surfing leaderboard sees the automotive… Continue reading Hyundai Australia’s ‘She’s Electric’ Applies Performance Data To Unearth NextGen Of Female Surfing Talent
Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme. The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song
USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad
USA Men’s National Soccer Team captain Christian Pulisic fronted an ‘Pressure Makes Diamonds’ campaign promoting VW‘s ID.4 as US production of the auto giant’s flagship electric vehicle starts. The campaign promotes VW’s 2022 ESUV the ID.4 – Volkswagen Group’s most popular all-electric model – and it also leverages the German car company’s three-year official… Continue reading USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad
