In what some may consider a patriotic Italian marketer’s dream youth fashion label Diesel has signed a sponsorship deal with iconic bike brand Ducati. Throw in the arrival of MotoGP superstar Valentino Rossi and a three-way Italian partnership may prove a powerful compelling force. The link up was promoted via a new website… Continue reading Diesel vs Ducati Webfilm: Made In Italy
Tag: Automotive
VW’s 24-Hr Support For Tremblant Ski Racers
VW Canada sponsors the gruelling Tremblant 24-hour ski marathon and as part of its activation it set up broadcast messages of support to ihe competitors to keep them motivated during the event. The Tremblant is not just a ski marathon, but also a charity fundraiser and a music festival. And while spectators and… Continue reading VW’s 24-Hr Support For Tremblant Ski Racers
Vauxhall & talkSPORT Link On Perception Campaign
Vauxhall Commercial Vehicles (VCV) seamlessly integrated its messaging into talkSPORT’s sponsorship of the Premier League to build a close relationship with football fans could be fostered and alter its brand perception which lagged behind impressive sales figures. To raise awareness of the VCV range each model is assigned a unique on-air programming feature. These… Continue reading Vauxhall & talkSPORT Link On Perception Campaign
Fiat Yamaha MotoGP Partnership Launch Movie
Fiat Yamaha today used a ‘launch movie’ to unveil the machine and colours with which they will challenge for the 2009 Moto GP World Championship. This year, in which star man Valentino Rossi will defend his title, the film premiered during an online presentation from sponsor and manufacturer. The launch ‘movie’ opens… Continue reading Fiat Yamaha MotoGP Partnership Launch Movie
Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content. This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’. This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Tate Modern’s Street Art backed by Nissan Qashqai
Nissan’s overarching ‘Urbanproof’ campaign for the Qashqai model revolves around Street Art and Free Riding. Nissan supports Street Art because it believes this movement re-interprets the urban environment in the same way the Qashqai does. To activate this approach, Nissan partnered with the Tate in London for a Street Art Exhibition used the Tate… Continue reading Tate Modern’s Street Art backed by Nissan Qashqai
Fiat 500 Launches With Channel Five Takeover
The centrepiece of the integrated UK campaign to launch the new Fiat 500 is Britain’s first-ever complete channel sponsorship. For one evening, Five becomes Channel 500 with bespoke idents in the evening and ads in every break. Within each 25-second ident, Fiat branding appeared for 15 seconds with the cars effectively becoming the… Continue reading Fiat 500 Launches With Channel Five Takeover
