In the first week of August, leveraging the 2021 Pro Football Hall Of Fame enshrinement ceremony, Michelob Ultra unveiled specialty tap handles featuring mini busts of a smiling Peyton Manning. The beer brand honoured its athlete endorser through a miniature, smiling bust of Manning which doubles as a tap handle: the idea is to… Continue reading Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction
Tag: ABInBev
Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied by doing something they love through a project called #RideThePride. Bullying is a problem that affects many LGBTQ+ teens and young adults in Colombia (as… Continue reading Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community
NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
While flagship brand Budweiser sat out Super Bowl LV for the first time in 37 years, its parent company ABInBev (which holds the NFL official beer partnership) ran its first ever corporate commercial in 2021’s Big Game. The ad wasn’t really about the game, or even about the beer, but rather focused on the… Continue reading NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Zero, the AB-InBev brand’s first ever no-alcohol beer, launched a new ‘Team Zero’ campaign at the start of 2021 to help consumers through ‘Dry January’. This combined consumer support and list-building initiative was promoted through a sports star fronted campaign which calls on people to ‘team up to stay sober’. A tri-country… Continue reading Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
To leverage its athlete endorser tie-up and celebrate his record-breaking achievement, Budweiser marked Messi’s 644th goal for Barcelona through an integrated campaign that was led by a short film, supported by social content and which included creating a limited run of 644 bottles individually numbered to represent every goal scored The Argentinian forward’s 644th Barca… Continue reading Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
The official beer of the National Football League (NFL) launched a new campaign which brings to life one of the cardboard cut-out fans which are filing today’s sports stadiums. The new spot, from agency Wieden+Kennedy New York, stars a cardboard cut-out New York Giants fan sitting in a stadium who becomes ambulatory in search… Continue reading Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
As sport’s most exciting finals returned and fans in Brazil got back on their sofas to watch the Lakers take on the Heat on the TV, pets across the country who had become used to having the sofa all to themselves during quarantine were relegated back to the floor again. Losing the prized spot of… Continue reading Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Michelob Ultra leverages its new rights as the NBA’s Official Beer through a restart activation programme which spans a TV and online ad fronted by Jimmy Butler who joyfully sings to himself while he packs for the Orlando bubble as well as a ongoing virtual viewing experience competition. Objective: Michelob Ultra’s marketers briefed agency… Continue reading Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
The 2020 Draft may be behind closed doors, but NFL sponsor Bud Light asked football fans to maintain their tradition of booing Commissioner Roger Goodell during the event through an integrated activation called #BooTheCommish. This year’s remote, virtual draft was closed to fans due to the coronavirus pandemic, but without the live audience the… Continue reading Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
Budweiser Football Removes The Ink From New ‘Be A King’ Ambassador Sergio Ramos
After penning a new athlete ambassador partnership with Real Madrid’s Sergio Ramos, a new integrated campaign from Budweiser literary removed the ink from (arguably) football’s most tattooed player as it uses his tats to tell a story of ‘greatness’. Running under its ongoing ‘Be a King’ umbrella platform and created by agency Deutsch New… Continue reading Budweiser Football Removes The Ink From New ‘Be A King’ Ambassador Sergio Ramos
Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Last year saw the official NFL beer Bud Light team up with the Cleveland Browns to generate plenty of positive publicity when the brand finally unlocked its ‘Bud Light Victory Fridges’ across the region to enable fans to celebrate the win they’d been waiting 635 days for. A week ahead of the new 2019/20… Continue reading Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
Mid May saw Bud Light launch a VR football initiative called ‘Seats Of Glory’ that offered US soccer supporters in Las Vegas an opportunity to virtually experience a game 1500 miles away. Using immersive, virtual reality technology, the beer brand procured four seats from Mexico City’s famed Estadio Azteca (a world famous football ground that is… Continue reading Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
