Tag: Sustainability

Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament  and create excitement for football fans around the world.  … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers

Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program focusing on sustainable travel and revolving around a giant train wrap to promote taking the train to X Games California 2023.   First-time partners X Games and Amtrak spearheaded the ecology-minded… Continue reading X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers

Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection

A sustainability partnership between repurposing sportswear design outfit (re)boot and Major League Soccer (MLS) franchise Inter Miami and agency AKQA Bloom turned the club’s discarded official team kits and used training gear into a new collection of jersey’s and apparel for Inter Miami’s Academy – thus introducing the league’s first circular, no waste apparel model.… Continue reading Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection

Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign

A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products.   Aimed at emphasising the importance of ongoing action and behavioural change and leveraging existing internal projects such as Nike’s ‘Move To Zero’ carbon commitment and external initiatives… Continue reading Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign

#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film

California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education.   The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film

Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro Tour in Doha in an experiential initiative aimed at raising awareness of the impact that ocean pollution is having on the planet.   Unlike the typical gold and silver sports… Continue reading Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future

Mid July saw sustainable football non-profit Football For Future team up with streaming service WaterBear, Premier League club Brighton & Hove Albion FC and Northern Premier League side Tadcaster Albion AFC to launch a short film titled ‘Play On’ exploring the relationship between football and climate change.   The environmental charity worked with Spain’s Bruno… Continue reading Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future

Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche.   Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’.   PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign

Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’.   Paddon, Aotearoa’s most awarded rally driver ever and the current pilot of the Hyundai Team NZ team, gets behind the wheel of his revolutionary electric rally… Continue reading New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign

Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’

To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation and make sure that there is enough wood in the future to make goalposts for the next generation.   Emerging from research which found that the… Continue reading Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’