Adidas continues its three-part ‘Fabric of Football’ documentary-series exploring the core of some of its highest profile partner clubs with a new long form film focusing on Manchester United called ‘Belief’. Launched to leverage to the start of the 2019/20 Premier League, the documentary style video sees Adidas and Manchester United explore what makes… Continue reading Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Tag: Real Madrid
Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit
The first half of June saw Adidas launch a new campaign spearheaded by a collection of short films offering fresh insights on new shirts and what they mean to the club and players collectively called the ‘Fabric of Football’. The ‘Fabric of Football’, a three-part short film series from adidas Football featuring some of… Continue reading Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit
Adidas, Parley, Real & EA’s Alex Hunter Launch Recycled Ocean Plastic Coral Reef Third Kit
Real Madrid has unveiled its new third kit through an environmental cause campaign fronted by EA Sports FIFA virtual athlete and new Los Blancos signing Alex Hunter. The hot pink, coral coloured jersey itself is made from recycled ocean plastic in what the sportswear giant, its ecology partner Parley For The Ocean and the… Continue reading Adidas, Parley, Real & EA’s Alex Hunter Launch Recycled Ocean Plastic Coral Reef Third Kit
Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team. Titled ‘Real Madrid Virtual World’, it is a multi-device application developed with technology of Astosch in collaboration with Microsoft. The objective is to provide an immersive, fresh way for… Continue reading Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day
What does an international airline do when the two biggest football club s in its sponsorship portfolio play against one another on Valentine’s Day? The answer is ‘share the love’ in the air and on the ground. 14 February saw long-time European football super heavyweight Real Madrid CF take on young pretender to… Continue reading Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day
Parley & Adidas Leverage Real Madrid & FC Bayern Munich Tie-Ups In Recycled Ocean Plastic Kits Eco-Innovation Drive
Early November sees Adidas, along with its ocean conservation partner Parley, leverage its Bayern Munich and Real Madrid sponsorships to launch new eco-friendly Adidas x Parley football kits to spearhead a new campaign to address the environmental threats to the world’s oceans. The new home shirts, which are made from up-cycled marine plastic debris… Continue reading Parley & Adidas Leverage Real Madrid & FC Bayern Munich Tie-Ups In Recycled Ocean Plastic Kits Eco-Innovation Drive
Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Pepe shows his love for Umbro on 14 February as the sportswear brand released a video parodying cheesy love songs for Valentine’s Day. Initially teased socially in the lead-up to the big day itself on both Pepe’s personal channels, Happy Valentine’s! pic.twitter.com/jqoUC7PZ30 — Pepe (@officialpepe) February 13, 2016 a> and on the… Continue reading Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF. Continuing a campaign that revolves around how the sponsor’s technology is helping the team – focusing on ‘power’, ‘purpose’ and ‘preparation’ – this latest initiative is spearheaded by an… Continue reading Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Japan’s hottest social network LINE, a free call and messaging app that has now truly gone global, is a key driver of the exploding trend of digital stickers which have now themselves become a fan engagement (and revenue generating) opportunity for sports brands. Among the world’s leading sports brands, two of the fastest to… Continue reading LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Ronaldo’s Own Mobile App With Unique Access/Content
Real Madrid superstar Cristiano Ronaldo has rolled out is own new official Mobile App. The objective is partly to cut out the ‘middle man – whether team or sponsor – to connect directly with fans. Although sponsor Nike does get some decent promotion within the app’s content. The platform not only offers unprecedented… Continue reading Ronaldo’s Own Mobile App With Unique Access/Content
