Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras
Tag: Official Broadcaster
Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of the 12 September England and Scotland men’s friendly game: the latest match in the 150-year rivalry – the oldest in international football. From the broadcaster’s own perspective, the multi-channel… Continue reading Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’
Two months ahead of the 2023 FIFA Women’s World Cup, US broadcaster Fox Sports kicked-off its tournament marketing with a flagship promo focusing on the US Women’s National Team (USWNT) titled ‘Team USA v Everyone’. With the USWNT seeking an unprecedented third consecutive title, the creative idea is that the American players know the… Continue reading Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’
NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials
Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece. To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials
Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The Laundry Screening: A Football Fairy Tale’. The promotion was built around a live broadcast of one of the 2022/3 competition’s key (round of 16) knockout… Continue reading Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
Amazon’s Prime Video promoted its status as the official broadcaster of Ligue 1 Uber Eats – French football’s top tier – with a hype campaign that brought the ‘soccer is a symphony’ metaphor to life titled ‘Ligue 1 Uber Eats Symphonie’. The broadcaster teamed up with French creative agency Marcel to elevate the status… Continue reading Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’. Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
On 5 December Hincha, the digital division of sport and entertainment agency Sportizon launched a campaign called ‘Pro League Ultimate Goal’ for Eleven Sports Belgium which enables Belgian football fans to vote for ‘the most beautiful goal in Pro League history’. The initiative – built around thrilling skill, historic wins and fan passion – aims to drives awareness… Continue reading Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023. Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign
The official broadcaster of the 2022 FIFA Men’s World Cup in France, beIN SPORTS, promoted its rights, coverage and its position as the only TV channel in France to broadcast all 64 matches of the tournament through a call centre focused campaign called ‘Experience 100% World Cup’. The campaign’s aim was to drive awareness… Continue reading BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign
TV 2 Denmark Promotes Qatar 2022 World Cup Coverage With Comic ‘4-0’ Campaign
TV 2, the 2022 FIFA Men’s World Cup television broadcaster in Denmark, promoted its tournament coverage through a campaign called ‘4:0’ which was built around the men’s national team’s famous 4-0 victory against Wales in the knockout phase of UEFA Euro 2020. Leveraging the fact that this win has gone down in history for… Continue reading TV 2 Denmark Promotes Qatar 2022 World Cup Coverage With Comic ‘4-0’ Campaign
ESPN Hypes College Football Playoffs Via ‘The Greatest Story Ever Played’ Campaign
US college football broadcast rights holder ESPN rolled out a fantastical campaign promoting its College Football Playoffs (CFP) programming extending its ongoing ‘The Greatest Story Ever Played’ promotional platform. Working with creative agency Arts & Letters, the November 2022 campaign continues where the first wave of work in the story-led campaign (which launched in… Continue reading ESPN Hypes College Football Playoffs Via ‘The Greatest Story Ever Played’ Campaign
