Indonesia’s 2022 Kanjuruhan Stadium tragedy, the second deadliest football match in history, saw a pitch invasion followed by a police tear gas response which broke FIFA safety regulations and led to tragic crush consequences with 135 supporters dead and hundreds more injured. Yet, despite multiple investigations, suspensions and a trial, news coverage has been suppressed… Continue reading Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
Tag: Media Partnerships
USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
Volkswagen (VW) leveraged its partnership with the United States Soccer Federation (USSF) and the US Women’s National Team (USWNT) around the FIFA 2023 Women’s World Cup through an integrated ‘Anything But Ordinary’ campaign promoting its new VW Atlas and Atlas Cross Sport. The campaign, created with agency Johannes Leonardo, captures parallels between the new… Continue reading USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup. ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA Fans of Every Team’. The all new NBA App is a product developed by NBA Digital – the league’s joint venture with Turner Sports –… Continue reading Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game
Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science. The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game
Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’. The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business
eBay & FBB Democratise Football Transfer Window By ‘Listing’ Legends Roberto Carlos & Eni Aluko In ‘Dream Transfer’
Leveraging the 2021/22 Transfer Window, eBay UK teamed up with youth football non-profit Football Beyond Borders to give fans the chance to sign a football legend – either former Real Madrid and Brazil fullback Roberto Carlos and/or Juventus, Chelsea and England attacker Eni Aluko – for their own Sunday League teams for an unforgettable game… Continue reading eBay & FBB Democratise Football Transfer Window By ‘Listing’ Legends Roberto Carlos & Eni Aluko In ‘Dream Transfer’
Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Snap Inc, the social media company more usually known as Snapchat, has partnered with a stable of soccer properties to enable fans to personalise their presence on the platform through several Russia 2018 creative tools. From tying up with the tournament rights owner FIFA, to the official World Cup sportswear sponsor adidas, as well… Continue reading Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
A seemingly unusual alliance between The Duke and Duchess of Cambridge and Prince Harry, Madame Tussauds, and Virgin Money has formed to promote a headband-led campaign for Heads Together – the Official Charity of the Year for the 2017 Virgin Money London Marathon. Heads Together aims to use its race status to make this… Continue reading Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
GM Heritage/Craft Film Extends ‘Made By England’s Best’ Campaign For New English Cricket Season
Amidst the turbo-charged promotions marking the start of the Indian Premier League (IPL) and the early anticipation activation around this Winter’s Anglo-Australian Ashes clash, the English cricket season has begun in its usual sedate style accompanied by some classic campaigns such as Gunn & Moore’s (GM) ‘Made By England’s Best’. The campaign is spearheaded… Continue reading GM Heritage/Craft Film Extends ‘Made By England’s Best’ Campaign For New English Cricket Season
