Tag: Media Partnership

Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games.   To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season.   The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

FootJoy Welcomes A New Generation Of Golfers In Diverse, Inclusive ‘Step Forward’ Campaign

FootJoy continues to seek to break down stereotypes of golf and golfers with a new global marketing initiative called ‘Step Forward’ which welcomes a new generation of players to the game and tells a story about the brand’s innovation, passion and commitment to creating the best golf products for the game’s future.    The golf… Continue reading FootJoy Welcomes A New Generation Of Golfers In Diverse, Inclusive ‘Step Forward’ Campaign

Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film

Luxury Italian fashion house Gucci leveraged Super Bowl LVII through the release of a short film created in collaboration with GQ Magazine and fronted by LA Rams star Jalen Ramsey who interviews himself about the key moments in his life and career while dressed in Gucci.   Titled ‘A Hero‘s Journey, Ramsey plays the twin… Continue reading Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film

Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch

To launch its new all-electric EV6 GT, Kia got in the front seat with six-time National Kart Champion, NASCAR and Le Mans racing driver Kris Martin who is deaf to demonstrate that the vehicle’s high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement in a campaign called… Continue reading Kia & Deaf Race Car Driver Kris Martin Demonstrate That ‘Silence Is Powerful’ In EV6 GT Launch

JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’.   The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme.   The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23

Apple TV+ linked with games giant Electronic Arts to promote Season 3 of its soccer comedy drama Ted Lasso by bringing the programme’s fictional characters into the world of FIFA 23: meaning Lasso and his AFC Richmond team will be playable in the new version of the world’s most popular football game.   In the… Continue reading Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23

Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket

The England and Wales Cricket Board (ECB) worked with broadcast partner Sky Sports and London local authority Lambeth Council to renovate a playground on the Mawbey Brough Estate to install a permanent Dynamos Cricket Intro wicket and bring to life the governing body’s ‘Dynamos Cricket Intros’ initiative.   Summer 2022 saw the ECB enter the… Continue reading Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket

GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories

In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling sporting stories linked to the LGBTQ+ community.   Created by PlatformGSK with Publicis Media Content, the initiative emerged from Voltarol’s three-year partnership with Channel 4 and… Continue reading GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories

Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport

A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to experience just how hard it is for women to get into motorsports.   Created alongside brand and customer experience agency VMLY&R and launched to leverage International… Continue reading Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport