Tag Archives: Media Partnership

Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie >>
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The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series

The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series

On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign >>
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Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness

Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness

Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a >>
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AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness

AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness

AT&T’s MVP brand mascot Lily adds her charm to a suite of new March Madness-themed TV and digital creative running throughout the tournament and showcasing a range of basketball >>
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Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble

Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble

Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television >>
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Clean Jersey Swap – Tide & NFL Clean Jersey Swap – Tide & NFL

Clean Jersey Swap – Tide & NFL

P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product and leveraged the US trend for washing clothes more often during the pandemic through a Peyton Manning fronted integrated >>
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‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA) ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)

‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)

Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which >>
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Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project

Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project

With a blend of eSport, a hand sanitizer cause initiative and individual rider efforts, Team Ineos has sought to keep the profile of the team and its sponsors high >>
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Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020 Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020

Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020

Mini USA linked with with Paper Magazine on a digital campaign called #DoItForTheDrive which celebrated International Women’s Day 2020 by telling the story of the 1962 Tulip Rally adventure >>
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Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens. Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.

Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.

Brazilians, as every sports marketer knows, love football and soccer supporters know that watching football and drinking beer go together like strawberries and cream   But what happens when >>
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