Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’. The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off
Tag: Clubs
MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April. Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
TaylorMade Promotes Stealth Collection Via Campaign Featuring Golfer Ambassadors ‘Dancing On The Green’
Set to the tune of Johann Strauss II’s famous ‘The Blue Danube Waltz,’ sports equipment and apparel company TaylorMade promoted its ‘Stealth’ club collection through a hero spot that synchronises the iconic tune to the swoosh of a swinging club and clink of the head striking the ball. To promote Taylormade’s new ‘Stealth Irons’,… Continue reading TaylorMade Promotes Stealth Collection Via Campaign Featuring Golfer Ambassadors ‘Dancing On The Green’
LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
LFP and the LICRA launched a new jersey in March to spearhead their joint CSR nationwide campaign against racism and antisemitism in French football The ‘Football Contre Le Racisme Et L’Antisémitisme’ project was a joint venture between LFP (the Professional Football League in France which governs Ligue 1 Uber Eats and Ligue 2 BKT)… Continue reading LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the traditional Boxing Day matches. According to the campaign’s supporting PR material, every 90 minutes 25 households become homeless in England alone. Thus, between the opening… Continue reading England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
Australia’s Football A-Leagues Unify Under ‘We Are All The A-Leagues’ Brand Refresh
The A-Leagues, the highest-level professional soccer in Australia and New Zealand and which sits at the top of Australian soccer’s league system, unveiled a new identity unifying its men’s, women’s and youth leagues through a campaign called ‘We Are All The A-Leagues’. The unifying rebranding project recasts the men’s and women’s elite competitions as joint partners at… Continue reading Australia’s Football A-Leagues Unify Under ‘We Are All The A-Leagues’ Brand Refresh
Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
On 14 September Women in Football (WiF) teamed up with a strong line up of UK sporting organisations to launch a new campaign called #GetOnside with the goal of not just promoting gender equality, but taking action across the industry. The campaign is supported by WIF’s lead partner Barclays, the initiative sees each organisation… Continue reading Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
Premier League, Clubs, EA & The Football Community To Roll Out Integrated ‘No Room For Racism’
The Premier League continues to tackle discrimination in football with a new phase of its ongoing campaign that reinforces its commitment that there is ‘No Room For Racism’. The initiative sees the league continue to work with its clubs, with fans and with the FA, EFL, PFA, Kick It Out and the police and… Continue reading Premier League, Clubs, EA & The Football Community To Roll Out Integrated ‘No Room For Racism’
NFL 2019/20 Schedule Release Results In A Stream Of Quirky, On-Trend Team Social Videos
With regular season ratings rising again, the NFL is back on top and with record engagement numbers for the 2019 Draft and avalanche of activations around next season’s schedule release perhaps it is genuinely becoming a bona fide year-round product. The regular season schedule release is one of the most anticipated days of the… Continue reading NFL 2019/20 Schedule Release Results In A Stream Of Quirky, On-Trend Team Social Videos
‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Late November saw the world’s most watched football league, the Premier League, launch ‘This Is Everyone’s Game’: a multi-platform campaign that spearheads the rights-holder’s partnership with Stonewall’s ‘Rainbow Laces’ initiative. The initiative will see England’s top flight teams promote #RainbowLaces across two rounds of match fixtures starting on 30 November. The central creative concept… Continue reading ‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
In addition to its stadium-led activations (such as hospitality, pitch logos and pitchside LED displays), Old Mutual Wealth rolled out twin campaigns – ‘Pass It On’ (product related) and ‘Kids First’ (grassroots support) – that leveraged its England Rugby rights around the Autumn International Series. ‘Pass It On’ is an advice-led activation spearheaded by… Continue reading Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
