UEFA leverages Women’s Champions League Final with a #WePlayStrong initiative that aims to transform the image of women’s football. This pan-European campaign, launched on 1 June, marks a first for the continent’s governing body and aims to inspire girls (aged between 13 and 17) to play football and make it the number one women’s… Continue reading Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
Tag: Clubs
Premiership Rugby Clubs Support League Sponsor Aviva’s #DriveSafer Via VR, Films, Apps, Ads, Social & PR
The 12 Premiership Rugby clubs are supporting Aviva’s #DriveSafer campaign to raise awareness of dangerous driving caused by distractions. This initiative, which follows on from Aviva’s 2016 ‘Safer Driving’ campaign, is led by virtual reality experience fronted by Wasps trio Joe Simpson, Jimmy Gopperth and Ashley Johnson who all outline their own dangerous experiences of… Continue reading Premiership Rugby Clubs Support League Sponsor Aviva’s #DriveSafer Via VR, Films, Apps, Ads, Social & PR
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a deal that seems likely to be the most lucrative British sporting deal ever. Announced in Abu Dhabi with its very own set of creative assets… Continue reading Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
