Tag: All-Star Game

MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) –  spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads.   The mobile telco’s activation highlights included:   A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science.   The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation

Foot Locker brings the energy of razzamatazz of the NBA All-Star game into fans’ homes during this ‘abnormal’ All-Star Weekend through an activation revolving around its #FLHomeGame Twitter initiative.   During the 7 March All-Star Game in Atlanta, the sports footwear retailer’s campaign will see it tweet a series of challenges, prop bets, speed runs and… Continue reading Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation

All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision.   Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign

A new Kentucky Fried Chicken basketball campaign and augmented reality app targets families and activates the fast food brand’s NBA partnership.   In Canada, customers can download the KFC All-Stars app on their phone and then scan the bar code on the lid of all their KFC meals to play an augmented reality game which gives… Continue reading KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign

Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership

Intel is one of several companies seemingly determined to ensure 360 Degree Replays become a pillar of sports broadcasting and it is using its partnership with Major League Baseball to X   Mid July’s Major League Baseball All-Star Weekend saw the chip designer brought its 3D capture technology and its 28 strong camera units to… Continue reading Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership

NBA 14//15 Season Secrets Revealed Live On Snapchat

The NBA has been blazing a trail on Snapchat since February’s All Star Game and June’s Draft and as its new season tips-off the league is further ramping up its Snapchat engagement programme based around providing spectacular action and offering fly-on-the-wall access to the behind-closed-doors NBA secrets.   The NBA is posting Snapchat stories right… Continue reading NBA 14//15 Season Secrets Revealed Live On Snapchat

MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge

This year’s AT&T-sponsored MLS All Star Game sees the league link up with Italian guest team AS Roma to refresh its anti-discrimination initiative ‘Don’t Cross The Line’.   The campaign pledges zero tolerance for any form of discrimination, bias, prejudice or harassment.   As the All Star Weekend got underway, a revised spot featuring Roma… Continue reading MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge

MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’

  Sprite teamed up with MIT Media Labs to develop a device that measures the force of a slam dunk in order to add a new element to its sponsorship of the Sprite Slam Dunk Contest during the NBA’s All–Star Weekend.   The ‘Sprite Intensity Metre’ gadget quantifies the force at which the basketball is… Continue reading MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’