Tag: WNBA

‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection

Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform.   Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection

Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing

In late August Michelob Ultra launched a blended marketing, partnership and community cause initiative called ‘Save It, See It’ linking a variety of brand initiatives all focused on increasing the visibility of women’s sport.   Linked to its promise that by 2025, 50% of its non-product-focused ad campaigns will feature female athletes or women’s sports… Continue reading Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing

Jordan Brand Honours WNBA Anniversary Around First Game Via Multi-Media ‘Family’ Campaign

Jordan Brand, leveraged the 25th anniversary of the WNBA through an integrated campaign called ‘Family’ which was built around a stylish photoshoot featuring the sportswear company’s current stable of WNBA endorsers.   It was back on 21 June 1997 that the WNBA officially began when the New York Liberty took on the Los Angeles Spark… Continue reading Jordan Brand Honours WNBA Anniversary Around First Game Via Multi-Media ‘Family’ Campaign

WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie

The Women’s National Basketball Association (WNBA) teamed up with social streaming partner Twitter to celebrate the start of the league’s 25th season on 14 May with a fresh approach to fan engagement in the form of a branded hoodie with a hidden QR code.   The innovative hoodie – which will be worn by all… Continue reading WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie

Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign

CarMax, an official partner of the NBA’s Golden State Warriors, extended its NBA partnership activation in late March with the launch of new hoops themed ads which extend the brand’s ongoing ‘Call Your Shot’ campaign.   The campaign, created by Wasserman and The Martin Agency and produced by Valiant Pictures, continued its previous basketball commercial… Continue reading Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign

DoorDash ‘Made By Women’ Platform And Announces Historic Partnership With WNBA All-Star & ESPN Commentator Chiney Ogwumike

On International Women’s Day, the US-based local business connection platform DoorDash launched a combined ‘Made By Women’ marketing campaign and platform to champion female-owned businesses and uplift women’s voices.   ‘Made by Women’ is an in-app and digital platform promoting female owned business across the USA and was promoted through a multi-platform campaign run in… Continue reading DoorDash ‘Made By Women’ Platform And Announces Historic Partnership With WNBA All-Star & ESPN Commentator Chiney Ogwumike

AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi

US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi.   Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi

Arizona’s Major Teams Collaborate On #AllAZ ‘All Of Us. All Together’ Emotional Rallying Cry

31 March saw the social media roll out of a video showing support and gratitude for all those keeping the state and the country running during the coronavirus outbreak created by all the major professional sports teams in Arizona: including the Cardinals (NFL), Coyotes (NHL), Diamondbacks (MLB), Phoenix Mercury (WNBA) and the Phoenix Suns (NBA).… Continue reading Arizona’s Major Teams Collaborate On #AllAZ ‘All Of Us. All Together’ Emotional Rallying Cry

LeBron Led Mashup Spot Announces Apple’s Beats By Dre As The Official NBA/WNBA Audio Sponsor

Beats by Dr and the NBA have signed a global partnership – spanning marketing and merchandising – and the headphones brand celebrated the official tie-up with a new mashup spot that stars Lebron James and a strong team of hoops endorsers.   The multi-year alliance sees Beats become the official headphone, wireless speaker and audio… Continue reading LeBron Led Mashup Spot Announces Apple’s Beats By Dre As The Official NBA/WNBA Audio Sponsor