The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes Ahead of the tip-off of the 2018 season, the ‘Take a Seat, Take a Stand’ initiative sees fans support outfits committed to supporting women simply by… Continue reading WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
Tag: WNBA
New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
ESPN has launched a new brand campaign, running globally across the ESPN Platform, anchored in the simple truth that ‘Life Needs Sports’. ‘Life Needs Sports’ aims to speak about how sports, at its best, serves as a powerful catalyst for bringing people together and forms an integral, important part of fans’ lives. The… Continue reading New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
A new Gatorade film, debuting ahead of the new basketball season, features WNBA star Elena Delle open up about her relationship with her sister and her hard-won, family-focused perspective on life. The league’s official sports drink continues its ‘Win From Within’ idea with a campaign focusing on Chicago Sky WNBA forward Elena Delle Donne’s… Continue reading Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
NBA Sponsor Kia Turns To LeBron For US Luxury Drive
Kia, which recently extended its contract as the official automotive partner of the NBA, celebrates the new basketball season with a LeBron James fronted campaign for its K900 luxury sedan called ‘Fit For A King’. Led by a nationwide TV spot, which features James emerging from a K900 at a red carpet event as… Continue reading NBA Sponsor Kia Turns To LeBron For US Luxury Drive
PepsiMax+Irving/Uncle Drew Leverage New NBA Season
Pepsi Max’s fun loving geriatric baller is back again and ‘Uncle Drew: Chapter 3’ has already racked up an impressive five million YouTube views as the brand aims to leverage the new basketball season (and ambush official NBA drinks partner Sprite). The third instalment in the blockbuster online short film series fronted by Cleveland… Continue reading PepsiMax+Irving/Uncle Drew Leverage New NBA Season
AmEx ‘Official Card’ Work Extended To NBA & WNBA
American Express, a long standing sponsor of both the NBA and the WNBA, unveils a series of TV spots to highlight the attributes of both leagues and connect basketball fans more closely with the American Express Brand. The new campaign focuses on the two league’s unique attributes – diversity, passion, dedication, and fun, and… Continue reading AmEx ‘Official Card’ Work Extended To NBA & WNBA
AmEx ‘Official Card’ Concept Extended To NBA/WNBA
American Express, a long standing sponsor of both the NBA and the WNBA, unveils a series of TV spots to highlight the attributes of both leagues and connect basketball fans more closely with the American Express Brand. The new campaign focuses on the two league’s unique attributes – diversity, passion, dedication, and fun, and… Continue reading AmEx ‘Official Card’ Concept Extended To NBA/WNBA
