The collaboration between the national union and the famous London attraction saw a replica of the infamous torture chamber in London’s scariest and spookiest attraction installed at Twickenham to form a dungeon-style sin bin where players being shown a yellow card will be sent to. The two unlikely teammates, the England Rugby team and… Continue reading Torture Chamber Sin-Bin Stunt Sees England Rugby & London Dungeon Promote HSBC London 7s
Tag: Ticket Sales
FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
Some of the biggest names in the footballing world get a heroic makeover in a mid March promotional film ahead of the Women’s World Cup France 2019. Timed to leverage a series of pre World Cup friendly warm up tournaments – such as the #SheBelievesCup – and the start of the tournament’s individual online… Continue reading FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Leveraging the start of the fifth season of the Indian Super League (ISL), Jamshedpur FC launched a new campaign – ‘Saath Chalo, Jam Ke Khelo’ – celebrating football, the club and its home city, the spirit of togetherness and its greatest fan Developed in harness with agency JWT Kolkata, the 360-degree initiative pays tribute… Continue reading Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Cricket Australia Launches ‘League Of Heroes’ Campaign To Drive Buzz & Ticket Sales For Big Bash League 08
Late October saw Cricket Australia roll out an integrated new campaign led by a series of spots to generate excitement and to drive ticket sales ahead of the start of the KFC Big Bash League. The integrated campaign, called ‘League of Heroes’, runs across Australia and is spearheaded by a set of 60-, 30-… Continue reading Cricket Australia Launches ‘League Of Heroes’ Campaign To Drive Buzz & Ticket Sales For Big Bash League 08
Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
Early August saw Cricket Australia roll out a powerful new marketing campaign for women’s cricket called #WATCHME. The creative aims to be both a bold celebration of Australian women’s cricket, an exploration of how much work and effort it takes to be an elite female cricketers, a rallying cry for Australians to get behind… Continue reading Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
StubHub Signs Up Sports Stars & Musician s To Front ‘Be There’ Ticket Sales Campaign
A new Stubhub ticket sales campaign called ‘Be There’ campaign stars rapper Future as a sommelier, running back Todd Gurley in a pottery class and baseball star Albert Pujols working in a hardware store. The humorous creative, developed in harness with creative agency 72andSunny, revolves around the emotional benefits of live events, the memories… Continue reading StubHub Signs Up Sports Stars & Musician s To Front ‘Be There’ Ticket Sales Campaign
Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
Mid March saw Aston Villa Football Club (AVFC) launch of its 2018/19 season ticket marketing campaign with an inventive initiative that not only demonstrates the club’s commitment to ensuring its fans are the face of its campaigns, but also uses its CRM database to personalise supporter-specific creative messaging. Running under Aston Villa’s ongoing ‘Part… Continue reading Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign
The Pyeongchang Organising Committee (POCOG) has launched the second phase of its multi-platform 2018 Winter Olympic ticket campaign – opening up online sales to next year’s Games. The online and mobile sales strand – which operates on a first-come, first-served basis – began on Tuesday, 5 September in South Korea with a relatively aggressive… Continue reading POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign
England Hockey (& FIH) Launch ‘Pure Hockey Gold’ Campaign Promoting 2018 Women’s World Cup
Mid August sees the launch of the England Hockey (with global governing body support) ‘Pure Hockey Gold’ campaign which aims to initially drive awareness of, then build support for the team and drive tickets sales around the 2018 Women’s World Cup. The first part of the host national and the Federation International Hockey (FIH)… Continue reading England Hockey (& FIH) Launch ‘Pure Hockey Gold’ Campaign Promoting 2018 Women’s World Cup
Rugby League World Cup 2017 Launches ‘Nobodies’ Promoting Lesser Known Players To The Hosts Fans
To leverage upcoming Rugby League World Cup, the organising committee has launched a new campaign promoting the global sporting event with a focus players less well known to fans of the host nations Australia, New Zealand and Papua New Guinea. The Rugby League World Cup 2017 (RLWC2017) initiative, developed in tandem with agency Clemenger… Continue reading Rugby League World Cup 2017 Launches ‘Nobodies’ Promoting Lesser Known Players To The Hosts Fans
NRL Promotes State of Origin Series Via ‘Nothing Hits You Like Origin’ Campaign
The NRL’s 2017 State of Origin campaign revolves around the emotional game experience (rather than its renowned big hitting physicality) as it aims to capturing the feeling of Origin from both the fan and the player perspective. This year’s promotional push is led by a flagship 60-second commercial which spans the emotion of the… Continue reading NRL Promotes State of Origin Series Via ‘Nothing Hits You Like Origin’ Campaign
Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
The countdown to the 2017/18 Ashes has begun as Cricket Australia begins to build some anticipation around the test series and starts its ticket sales drive. The campaign, developed in alliance with agency M&C Saatchi Melbourne, celebrates ‘Our Greatest Test’ and revolves around the idea that when the Australian and English players face one… Continue reading Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
