During the opening weekend of the 2019 Rugby World Cup, New Zealand Rugby beer partner Steinlager opened a laundromat, The Black Laundry, as the focal point of its ‘Colour Yourself Loyal’ campaign which seeks to inspire Kiwis to back their team by showing their true colours by dying their clothes black. Launched in tandem… Continue reading Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’
Tag: Rugby World Cup
Gilbert Celebrates Seventh Rugby World Cup As Sponsor With ‘Rugby Memories’
Sports equipment manufacturer Gilbert celebrated its seventh consecutive tournament as the Official Match Ball Provider of the Rugby World Cup by rolling out a short film called ‘Rugby Memories’ spearheaded a wider global campaign featuring famous rugby faces, international unions, grass roots partners and fans from around the world all sharing their own rugby memories.… Continue reading Gilbert Celebrates Seventh Rugby World Cup As Sponsor With ‘Rugby Memories’
Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
New Zealand Rugby (NZR) teamed up with Amazon and the voice experience and digital design agency VERSA to launch the official ‘All Blacks Skill’ for Amazon Alexa: a utility which aims to ‘give fans a winning edge’ when it comes to following their team. The NZR voice experience sets out to connect the All… Continue reading Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
England Rugby main partner O2 launched its Rugby World Cup campaign a few days ahead of kick off with a campaign that champions Japanese culture and calls upon England fans to be the team’s samurai armour ahead of tournament. This call-to-arms style approach aims to build buzz and boost support by exploring the host… Continue reading RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
Activating its worldwide partnership of the Rugby World Cup, the tournament’s official vehicle celebrates grassroots youth rugby through an initiative set in the countries competing at Japan 2019 aiming to shows how rugby is for everyone regardless of shape, size, ability, colour or gender. Working with agency Spark44, Land Rover rolled out a global… Continue reading Land Rover Activates Global Grassroots Led RWC Sponsorship Via ‘It’s What Makes Rugby, Rugby’
AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
Early September saw AIG Life activate its New Zealand Rugby Union primary partnership through the launch of an integrated, digital-first campaign called ‘This Is For Them’ Unveiled on 2 September, the marketing push – which marks AIG’s first UK sponsorship campaign with the New Zealand All Blacks – sets out to celebrate the selflessness… Continue reading AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
Mastercard athlete ambassadors Bryan Habana and Dan Carter paid a surprise visit to pirates Women’s Rugby as part of the payment’s brand’s ongoing programme of supporting women in sport through its umbrella ‘Start Something Priceless’ global platform. Timed to leverage spiking interest in the sport ahead of the autumn’s Rugby World Cup in Japan,… Continue reading Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
Mid August saw the New Zealand Blood Service leverage spiking rugby interest by teaming up with Sir Graham Henry for a new blood donation drive called ‘The World’s Biggest Reserve Bench’. The campaign, developed with agency YoungShand, sees Henry on a mission to help save Kiwis’ lives by encouraging and recruitment people to join… Continue reading NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Mid August saw Guinness release a campaign telling the tale of Japan’s female rugby pioneers – Liberty Fields. The ‘Liberty Tales’ story sets out to highlight how a group of female rugby fans formed a Tokyo club and collectively overcame societal pressures in 1980’s Japan in order to pursue their passion. Despite having very little… Continue reading Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
Air New Zealand launched a new safety video/marketing campaign, called ‘Air All Blacks’, to leverage its New Zealand Rugby partnership and support the team as its prepares for the Rugby World Cup. Created by Vision Thing, the initiative launched on 31 July and marked 50 days to go before Japan 2019 kicks off. … Continue reading Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
Kit partner Nike celebrates Argentina’s rugby spirit and the team’s Rugby World Cup progress with a new promotional film focusing on The Pumas success under pressure. After seven global rugby tournaments, Argentina’s national team had never finished better than third, yet the new spot, called ‘Bajo Presión /Under Pressure’ trumpets the side’s courage. … Continue reading Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
