Following in the footsteps of ambush advertiser Moa Beer, New Zealand pizza brand (and notoriously controversial advertiser) Hell Pizza is also mocking Telecom NZ’s pulled ‘Abstain for the game’ campaign. Leveraging the publicity surrounding the telecoms outfit’s much derided ‘Abstinence’ activity, which aimed to promote its status as an official All Blacks sponsor, Hell… Continue reading Hell Pizza’s Guerilla Response To Telecom NZ RWC Abstinence Work
Tag: Rugby World Cup
Moa Mocks Telecom NZ With Anti-Abstinence Ambush Activity
While advertising legislation is reducing the number of ‘beer gets you sex’ ad messages from alcohol brands, this piece of Rugby World Cup guerilla work from beer brand Moa takes the opposite approach with a ‘sex gets you beer’ message. To make the most of the controversy and media frenzy around official All Blacks sponsor Telecom… Continue reading Moa Mocks Telecom NZ With Anti-Abstinence Ambush Activity
Tuatara Ambush Adidas With Paper All Black Shirt At RWC 2011
Tuatara Breweries’ interactive print ad is actually a free All Blacks jersey to cut-out and keep. Why a cheaper, unofficial jersey from the beer brand? Because its marketers spotted that the high prices for official replica All Blacks jerseys have created widespread criticism of official provider adidas. The sports brand has been criticised… Continue reading Tuatara Ambush Adidas With Paper All Black Shirt At RWC 2011
Telecom NZ’s RWC ‘Abstain For The Game’ Campaign Axed
All Blacks sponsor Telecom New Zealand has pulled the ‘Abstain for the game’ campaign after an avalanche of public complaints and media criticism. Part of the official sponsor’s ‘Backing Black’ initiative, the objective was to galvanise support behind the home team as it chased rugby glory on home soil. The idea was simple,… Continue reading Telecom NZ’s RWC ‘Abstain For The Game’ Campaign Axed
Emirates/IRB Send Viral Postcards From New Zealand
As the Rugby World Cup approaches, the IRB and its worldwide partner Emirates continue to build its social media network with a variety of rugby rich content including the ‘Postcards From New Zealand’ project. In addition to its central website (see www.irb.com ), other interesting elements of its strategy range from a Facebook page… Continue reading Emirates/IRB Send Viral Postcards From New Zealand
Air New Zealand Is Crazy About Rugby
As teams, sponsors, fans and brands gear up for the 2011 Rugby World Cup in New Zealand sponsors are finding some innovative ways of building anticipation and patriotic fervour. None more so than All Blacks sponsor Air New Zealand – which is rolling out both fun and functional elements in its Crazy About Rugby… Continue reading Air New Zealand Is Crazy About Rugby
Wolf Blass’ England Rugby Platinum Club
Wolf Blass, which renewed its sponsorship as the official wine of England Rugby and the official wine supplier of the Rugby Football Union until 2012, digitally activated its rights via its Platinum Club using the tagline: ‘For the love of wine, for the love of the game’ An exclusive brand-owned members club, spearheaded online at… Continue reading Wolf Blass’ England Rugby Platinum Club
