To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world. Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
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Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh. WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
ECB’s ‘Through This Test’ Campaign Praising The Cricket Community’s Response To The Pandemic
The England and Wales Cricket Board (ECB) launched a nationwide campaign on 21 May called ‘Together Through This Test’ which aims to showcase all the work by the cricket community in response to the COVID-19 pandemic. The campaign highlights how cricket staff, volunteers and players from the elite professional game to grassroots and village… Continue reading ECB’s ‘Through This Test’ Campaign Praising The Cricket Community’s Response To The Pandemic
Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
In April, Premier League club Chelsea FC sought to engage its Chinese fan-base during the absence of football due to COVID-19 through a dedicated livestream on Weibo and Douyin (the Chinese brand for TikTok). The engagement initiative marked the first time a non-Chinese football club had run a simultaneous livestream on both channels. … Continue reading Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
Serie A side Juventus created an interactive live gameshow to engage its Chinese fanbase. The online initiative, running under the club’s ongoing ‘J-Squad’ initiative, was essentially a two-hour live stream which split supporters put into teams which competed against one another in what was positioned as an online football match – complete with two… Continue reading Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
Mid March saw FIFA and the World Health Organisation (WHO) launch a video series offering ‘five key tactics’ for stopping the coronavirus threat. Fronted by a team of famous football coaches and managers, the collaboration includes a range of initiatives aimed at tackling the spread of the pandemic and aims to raise awareness of… Continue reading FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
AFL Launches New ‘Believe’ Campaign Ahead Of 2020 Toyota AFL Premiership Season Via AFL Media
The first week of March saw the AFL launch a pre-season campaign, ‘Believe’, to build buzz and excitement around kick-off through fan-generated content and work featuring some of the sport’s star names. The initiative, which launched two weeks ahead of the start of the 2020 Toyota AFL Premiership Season opener (on 19 March), was… Continue reading AFL Launches New ‘Believe’ Campaign Ahead Of 2020 Toyota AFL Premiership Season Via AFL Media
UEFA & Disney Boost Girls Football Participation Via Animated, Character-Led ‘Playmakers’ Inititiative
UEFA and Disney’s Europe-wide grassroots ‘Playmakers’ joint programme to increase participation in girls and women’s football was promoted with a mixed live-action and animated launch film. Inspired by Disney films and characters and targeting girls aged between five to eight years-old, the film features a group of young girls taking part in a Playmakers… Continue reading UEFA & Disney Boost Girls Football Participation Via Animated, Character-Led ‘Playmakers’ Inititiative
UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
21 February saw UNICEF launch a new ‘For Every Girl’ campaign which leveraged the start of the ICC Women’s T20 Cricket World Cup 2020 (arguably the biggest women’s sports event ever to be held in Australia) in order to raise funds for UNICEF programs (in a tie-up with the ICC) which empower girls and advance… Continue reading UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Indian cricket superstar and new LaLiga ambassador fronts a new film which forms the focal point for the Spanish top division’s first ever campaign in India. La Liga’s debut India-specific, social-first initiative is built around a spot which blends on-pitch action shots from the league with promoting the values for which LaLiga stands –… Continue reading Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
Mid February saw Manchester United launch a new campaign, called ‘Ignored’, which sought to raise awareness of the vital role of language and of the impact it has on mental health. ‘Ignored’ is fronted by star players from the club’s men’s and women’s teams and it seeks to encourage supporters to overcome stigmas around mental… Continue reading Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
