Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Tag: QR Code
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
French football club Red Star FC continues its reputation for innovative, fan-first authenticity with the introduction of ‘Pass-Passe’ to ease entry into its Bauer stadium and enable supporters to show their allegiance to the team as well as their Covid-19 vaccine passport. The ‘Pass-Passe’ is a simple solution to reduce waiting times at stadium… Continue reading French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie
The Women’s National Basketball Association (WNBA) teamed up with social streaming partner Twitter to celebrate the start of the league’s 25th season on 14 May with a fresh approach to fan engagement in the form of a branded hoodie with a hidden QR code. The innovative hoodie – which will be worn by all… Continue reading WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie
Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The last week of February 2021 saw Pepsi Max team up with Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to launch a campaign called ‘Fizz To Life’ which leverages its position as a men’s and women’s UEFA Champions League partner through a hero spot, a new anthem, plus TikTok challenge and… Continue reading Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
As the world’s preeminent club football competition reaches the knock-out stages, drinks sponsor Pepsi Max picked a strong team of player ambassadors to front a global activation called ‘Play Never Stops’. This 2020 Pepsi integrated international football initiative is fronted by Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling and the spearhead spot… Continue reading Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
Miller’s Beer For The People QR Code Starts SXSW Work
South By Southwest Super Sponsor Miller Lite has revived last year’s ‘Beer for the People’ campaign at the 2012 festival. The Super Sponsor has been providing beer and badges for attendees for over a decade and its annual SXSW badge and wristband giveaway Beer For The People initiative is becoming something of a SXSW… Continue reading Miller’s Beer For The People QR Code Starts SXSW Work
Heineken’s Personal U-Code Campaign At Opener Festival
Unsurprisingly, considering their huge audiences of tech savvy young music fans armed with smartphones and eager to meet likeminded people, music festivals have become prime properties for sponsor tagging initiatives focused on linking people. For example, at the 2011 Heineken sponsored Opener Music Festival in Gydynia (Poland’s biggest music festival), the name sponsor… Continue reading Heineken’s Personal U-Code Campaign At Opener Festival
Saxo Bank’s Low Key 2011 Tour De France Activation
How did Saxo Bank, title sponsor of Alberto Contador’s pro cycling team, activate around their three-time Tour de France winner in the 2011 race? Fairly quietly – at least compared to last year. Perhaps that’s not surprising considering that Contador is under investigation for a failed drug test – something which has caused… Continue reading Saxo Bank’s Low Key 2011 Tour De France Activation
Ralph Lauren Links With One Republic At Sundance
There were several funk and funky cyber physical campaigns at the last Sundance Film Festival and one of the more interesting of these saw sponsor Ralph Lauren run an extensive set of cyber and real world initiatives to promote its Big Pony Fragrance Collection. On the physical side it showcased a short film by… Continue reading Ralph Lauren Links With One Republic At Sundance
