A spearhead international TV commercial for Kia’s ‘Carry Your Dream’ campaign introduces the latest version of the UEFA car sponsor’s ‘official match ball carrier’ competition for Euro 2016. The core spot – The Story Of One Dream – launched in early April and its narrative follows the story of football loving kid Kirill, who’s… Continue reading Kia’s #CarryYourDream Promotes Euro 2016 Match Ball Carrier Competition
Tag: Kia
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
In a repeat of its 2015 strategy, Kia again links its X-Men Apocalypse movie tie-in with its top tier Australian Open tennis tournament sponsorship in a new campaign fronted by Rafael Nadal. This initiative sees the auto brand blend properties from its entertainment partnership and sports sponsorship portfolios into a single athlete ambassador led… Continue reading Rafa-Led Kia Sportage Work Blends X-Men Partnership & Aussie Open Sponsorship
NBA Super Star LeBron James Really Does Drive A Kia Says #FitForAKing
The NBA’s biggest name addresses the doubters and sceptics in a new Kia campaign that aims to convince that the Cavalier’s star really does drive a Kia. The latest integrated campaign in LeBron’s ongoing celebrity endorsement series for the Korean car manufacturer (and official automotive partner of the NBA) is led by three new… Continue reading NBA Super Star LeBron James Really Does Drive A Kia Says #FitForAKing
Kia’s NBA All-Star Kit Logo Is 1st US Big 4 League Shirt Deal
The big sponsorship story around the new basketball season is the NBA’s deal with long-standing partner Kia that will see a brand plastered across players’ shirts for the first time in US Big Four sports league history. The devil, as ever, is in the detail and the auto sponsor’s rights are restricted to a… Continue reading Kia’s NBA All-Star Kit Logo Is 1st US Big 4 League Shirt Deal
Blake Griffin In ‘The Zone’ For Kia’s NBA TV-Led Tip-Off Activation
Long-time Kia NBA pitchman Blake Griffin returns to the league’s automotive sponsor’s new season campaign with four fresh commercials for the new Optima. Continuing the tongue-in-cheek tone of previous executions, this campaign’s creative brings everyday people into the narrative. The kickoff ‘Next Level’’ spot, which debuted during the Kia NBA Tip-Off game, features… Continue reading Blake Griffin In ‘The Zone’ For Kia’s NBA TV-Led Tip-Off Activation
Kia’s NBA All-Star Kit Logo Is First Ever US Big 4 Sports League Shirt Sponsorship
The big sponsorship story of the new basketball season is the NBA/Turner deal with Kia that will see a brand plastered across players’ shirts for the first time in US Big Four sports league history. The auto sponsor’s rights may be restricted to a 3-inch logo on the upper left of the chest just… Continue reading Kia’s NBA All-Star Kit Logo Is First Ever US Big 4 Sports League Shirt Sponsorship
Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month
Kia Motors America deploys Brazilian supermodel Adriana Lima to front a campaign that aims to convert US NFL fans into football/futbol fans for the FIFA World Cup. The initiative is led by three new (somewhat sexist) TV spots: two promoting the Kia Sorento – ‘Man Cave’ and ‘Sports Bar’, and one the Kia… Continue reading Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month
Kia’s ‘Game On’ Australian Open Mobile App Serve Game
Korean car brand Kia, the title sponsor of the Australian Open, launched its ‘Game On’ app in time for the tennis tournament which enables consumers to simulate returning a high-speed tennis serve live. Using their TV screens as a court and their smartphones as a racquet, the serve in question belongs to Australia player… Continue reading Kia’s ‘Game On’ Australian Open Mobile App Serve Game
Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
As the first tennis major of the year grinds into gear, Australian Open major sponsor Kia Motors are inviting tennis fans to join its Fan Of The Day image-led initiative and boost engagement and excitement. Every day throughout the tournament Kia is looking for the most conspicuous and enthusiastic fans at Melbourne Park and awarding… Continue reading Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
Kia Likes Its Aussie Open 3D Augmented Reality App
Kia’s 2012 Australian Open activation featured a range of initiatives and events, but most of them were linked digitally to its global brand campaign ‘I Like It’. Kia has sponsored the Australian Open for more than a decade after originally aligning the brand to the competition back in 2002 It has a range… Continue reading Kia Likes Its Aussie Open 3D Augmented Reality App
