Tag: Instagram

VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative

Vivo activated its six-year FIFA sponsorship through a multi-stage, multi-platform campaign called ‘Give It A Shot’ which celebrated the tournament, boosted global brand awareness and promoted its new X Fold+ foldable device and X80 Pro.   As well as supplying smartphones to the 2022 FIFA Men’s World Cup staff, #vivogiveitashot sought to connect passionate football… Continue reading VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative

Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products.   The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single

FareShare, a UK national network of charitable food redistributors, teamed up with creative agency BMB, to leverage the 2022 FIFA Men’s World Cup and bring some festive cheer in the form of a fundraising England Football Christmas single led campaign called ‘Sweet Carol Rhymes’.   The campaign title is a play on the current England… Continue reading Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single

Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign

Art Of Football (AOF), a UK-based football clothing, apparel and artwork brand, celebrated the commitment of England fans during the World Cup through a photoshoot led campaign ‘Warm Flags’.   Teaming up with independent creative agency The Or to leverage the first Winter World Cup, the campaign was built around a fashion industry, editorial style… Continue reading Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign

Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign

Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022.   The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign

Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off

The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA Fans of Every Team’.   The all new NBA App is a product developed by NBA Digital – the league’s joint venture with Turner Sports –… Continue reading Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off

Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event

Events discovery platform Skiddle activated its sponsorship of Skateboard GB with a participatory, consumer content focused campaign based around the ‘Skateboard GB x Skiddle Virtual Skate Championship’ which aimed to boost awareness of the alliance and participation in the inclusive, virtual event.   Skiddle co-hosts the groundbreaking virtual event which seeks to maximise entries by… Continue reading Skateboard GB Sponsor Skiddle Socially Activates Around ‘Virtual Skateboarding Championship’ Event

Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone

Colgate continued to activate its AFL sponsorship rights through its ‘Smile Strong’ brand platform via a campaign called ‘The Sound of a Smile’ which highlighting one athlete’s experience – deaf QAFLW athlete Jamie Howell.   ‘Sound of a Smile’ sets out to celebrate optimism and team-spirit in Australia’s best loved sport by exploring what’s it… Continue reading Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone

Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign

The final week of August saw Facebook parent company Meta release a metaverse focused campaign championing its support for East African professional cycling squad ‘Team Amani’: a 12-person team of male and female cyclists from several African countries (including Kenya, Rwanda, and Uganda) dedicated to promoting inclusivity and opportunity.   ‘Amani’ means ‘peace’ in Swahili and this spirit shines… Continue reading Facebook Parent Meta Champions East African ‘Team Amani’ Cycling Team In Tech-Led Campaign

Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games.   The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot

A Roger Federer fronted campaign from Italian multinational food company Barilla rolled out in August and saw the tennis legend surprise a rising star of the game whom he first met as a young fan five years previously during a US Open press conference that went viral.   The background to the campaign lies in… Continue reading Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot