Puma examines the meaning of the word ‘classic’ through a campaign called ‘For All Time’ that showcases products, content and the impact created by ‘The Collective’: a brand stable of cultural influencers who the German sportswear brand claims have shifted and shaped the sneaker space over the last 50 years. ‘For All Time’ is… Continue reading Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series
Tag: Influencers
Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’. The campaign aims to help train dads for back-to-school season like a quarterback would gear up for football season: two annual traditions which typically both happen in early September. Working in… Continue reading Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
The official launch film for the Gay Games 11 Hong Kong (GGHK) invites anyone and everyone to ‘Come Out’ for the Gay Games 2023. The integrated campaign, developed by DDB Group Hong Kong, is aimed at boosting awareness, generating excitement and motivating people to start making a plan to attend the 11th Gay Games… Continue reading Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
Team Whistle & Meta Court Sports Creators To Generate Own Platform Content On Harlem Globetrotters’ ‘World Trick Shot Day’
Facebook’s recently renamed parent company Meta teamed up with sport and entertainment agency Team Whistle on the first Tuesday in December to leverage ‘World Trick Shot Day’ through a team of influencers including musician Famous Los, YouTuber and former college football star Deestroying, former model and basketball player tuned journalist and TV presenter Rachel DeMita… Continue reading Team Whistle & Meta Court Sports Creators To Generate Own Platform Content On Harlem Globetrotters’ ‘World Trick Shot Day’
Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement. Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
US clothing retailer, accessories and lifestyle brand American Eagle reacted quickly to the National Collegiate Athletic Association relaxing its student athlete sponsorship rules by launching a programme called #AEAthleticDept to work with ambassador student athlete influencers and rolled out its first campaign fronted by a member of its college endorser stable to leverage the start of the… Continue reading American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality
The UK retailer Sports Direct continues to roll out new work running under its fresh brand strategy and identity which reimagines what the brand stands for and seeks to change perceptions of the business focused on a new ‘equaliser’ brand mark which aims to put equality and inclusivity at the brand’s core. The refresh… Continue reading Sports Direct’s ‘Equal Play’ & ‘Squad’ Continue Retailer’s Rebrand As A Champion Of Equality
Thank You Key Workers – evian & Wimbledon
Evian’s ‘Thank You Key Workers’ was the Official Water of Wimbledon’s 2020 campaign (running in July), based around a ticket/experience giveaway for the 2021 tournament for heroes on the UK’s front line battling the pandemic. Territory: UK Agency: Inside Ideas Group (Creative), Freuds (PR), Procure Worldwide (Influencers), Wavemaker (Media) Objectives … Continue reading Thank You Key Workers – evian & Wimbledon
Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
The second half of July saw Nike Japan team up with AKQA’s Tokyo, Shanghai and New York offices to launch an AR-enabled printed zine called ‘Create With Air Max’. The initiative’s objective is to enable users to customise the iconic shoe via a mixed reality experience which is a published work of fans’ stories… Continue reading Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
Following on from Foot Locker’s global pledge to donate $200m to the black community through a programme of economic development and education programmes, the sports shoe retailer’s European arm has launched a new brand platform called ‘Shoes Don’t Change the World. You Do.’ The initiative, which debuted on 16 July, aims to drive and… Continue reading Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
Jonah Hills Leads Adidas Originals ‘Change Is A Team Sport’ Superstar Celebration Campaign
Late January 2020 saw Adidas Originals celebrate its Superstar trainer with a campaign called ‘Change Is A Team Sport’ which seeks to shine a light across the landscape of creative expression and champion the coming together of different creator generations. The campaign launched with a cryptic Instagram post from Jonah Hill announcing his partnership… Continue reading Jonah Hills Leads Adidas Originals ‘Change Is A Team Sport’ Superstar Celebration Campaign
Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
The creative setting for Foot Locker’s eighth annual ‘Week Of Greatness’ mass product drop is the imagined end of the world: the campaign is set on the earth’s worst day – with an alien invasion, meteors showers and zombies roaming the streets – and yet sneakerheads still have reason to celebrate in the form of… Continue reading Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
