Amazon’s Prime Video promoted its status as the official broadcaster of Ligue 1 Uber Eats – French football’s top tier – with a hype campaign that brought the ‘soccer is a symphony’ metaphor to life titled ‘Ligue 1 Uber Eats Symphonie’. The broadcaster teamed up with French creative agency Marcel to elevate the status… Continue reading Prime Video Scores A ‘Ligue 1 Soccer Symphony’ With Coaches As Conductors
Tag: France
Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up which allows fans to showcase their eclectic passions for their national teams. Meta, which is also the tournament’s official social media services supplier, has developed… Continue reading Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
The New Year saw New Balance launch campaign aimed at inspiring runners of all abilities to ‘Runlock’ the physical and mental rewards of running in a marketing push subtitled ‘Rewards Come to Those Who Run’. The Boston-based sportswear brand teamed up with creative agency MullenLowe and media outfit Mediahub to target runners of all… Continue reading New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign
The official broadcaster of the 2022 FIFA Men’s World Cup in France, beIN SPORTS, promoted its rights, coverage and its position as the only TV channel in France to broadcast all 64 matches of the tournament through a call centre focused campaign called ‘Experience 100% World Cup’. The campaign’s aim was to drive awareness… Continue reading BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign
French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
French football publication So Foot chose to cover the 2022 FIFA Men’s World Cup on and off the field, but understood that some of its readers decided to boycott the tournament due to bribery corruption and human rights abuses and so chose to offer them an alternative window on the world in the form of… Continue reading French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop
The London Lions, a British professional basketball team based in Stratford (East London) and who compete in the British Basketball League, partnered with French based football team Red Star FC’s Youth Academy for a cross channel jersey design workshop carried out with Hard in the Paint Founder Jermaine Bates. The alliance between the London… Continue reading London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop
INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Ahead of the 2022 FIFA Men’s World Cup, INTERSPORT leveraged its official merchandising distribution deal with the French Football Federation / Fédération Française de Football (FFF) by rolling out a fresh phase of its #FamilleBleue marketing movement aimed at uniting French supporters and encouraging them to buy the new French team jersey. The campaign,… Continue reading INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
Independent skiwear outfit Black Crows launched an integrated brand campaign in October titled ‘Pursuit Of Pleasure’ based featuring epic backdrops of snowy mountain tops and a stunning image montage that capture nature in all of its glory. Conceived and created by Paris based agency Yorgo&Co and helmed by Director Luc Reso Janin, the creative… Continue reading Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Brand Jordan’s latest basketball campaign, called ‘Love, Paris’, is built around a set of indie-style documentary films which see French pro ballers Elias Konaté Dazi and Laura Kechichian share some intimate basketball stories. The four spot series are cinematic in style: confident, yet nuanced, these distinctive narrative videos blend magical realism and surrealism with… Continue reading Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
The start of July saw Renault activate its partnership with the Fédération Française de Rugby (FFR) with a sporting reinvention campaign that pays tribute to the home country’s perseverance, courage and innovative spirit. The campaign, developed in harness with agency Publicis Conseil, leverages the French car company’s official partnership and reaffirms Renault’s commitment to… Continue reading Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues. The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
