Adidas new multi-phase ‘Create Your Own Game’ campaign urges individuals to aspire to make something new themselves rather than wallow in superstar idolatry The sports brand aims to put the focus firmly on individuals not stars – on the consumer rather than the celebrity endorser – with messages built around encouraging them to forge… Continue reading Adidas Encourages Aspiring Athletes To Eschew Stars & ‘Create Your Own Game’
Tag: Footwear
Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
‘Flyease Story’, a Nike film that coincides with the release of a new basketball sneaker, is a powerful piece of storytelling that links an individual’s letter, a designer’s creative response to the challenge and an NBA superstar. Shot in simple, yet powerful documentary style, the ad has three different stars – a teen with… Continue reading Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign. While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike continues to roll out assets in its largest women’s initiative ever – Better For It – led by an ‘Inner Thoughts’ central TV commercial capturing the inner dialogue of a women stuck behind a row of models in a spin class, a runner through a half marathon and a beginner yogi. The… Continue reading Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Romario Fronts Havaianas World Cup Flip-Flop Ambush
Few Brazilian brands are as well known globally as flip-flop giant Havaianas and, despite the official 2014 World Cup flip-flop brand being rival Amazonas, Havaianas has been leveraging Brazil 2014 with a soccer themed ‘Teams’ range pushed via regional campaigns across the globe. World Cup host nation Brazil is a tropical country where the… Continue reading Romario Fronts Havaianas World Cup Flip-Flop Ambush
Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Rolled out as the practice rounds began for the 2013 US Open, Nike has launched a new Tiger Woods TV commercial for its new ‘TW 14’ golf shoe. The theme aims to bring the atmosphere, excitement and thrill of the wider sporting world to the more traditional and staid world of golf. … Continue reading Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Nike, Universal & Michael J Fox Create McFly Trainers
Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to raise funds to fight Parkinson’s Disease. The new shoes, famed for their self-lacing and self-luminating features, were launched by Michael J Fox himself with an appearance on top… Continue reading Nike, Universal & Michael J Fox Create McFly Trainers
Converse & MTV’s Band Of Ballers Project
Converse and MTV2 collaborate on a branded entertainment project called Band Of Ballers – a celebrity three-on-three basketball tournament that brings hip hop stars to the court. Some of music’s hottest rappers will fight it out on 17 August for the 2011 ‘Golden Speaker Trophy’ – the third year thee tournament has been… Continue reading Converse & MTV’s Band Of Ballers Project
