10 March saw Chelsea FC mark the anniversary of the club’s foundation through an integrated campaign, led by a short film narrated by club legend Joe Cole (a born-and-bred Chelsea supporter from London), which celebrated the resilience and creativity of Londoners through the Covid-19 pandemic. The club, which was founded on 10 March 1905,… Continue reading Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
Tag: COVID-19
This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete ambassador Rikako Ikee which followed her battle back against leukemia to tell an authentic, raw story about overcoming challenges and provide inspiration during the challenges of… Continue reading This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete ambassador Rikako Ikee which followed her battle back against leukemia to tell an authentic, raw story about overcoming challenges and provide inspiration during the… Continue reading This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
US Open AR – Deloitte & US Open / USGA
Developed in response to the 2020 US Open being played late in September at Winged Foot (NY) without any fans due to Covid-19 restrictions, USGA partner Deloitte teams across the globe collaborated to build an engaging, immersive AR app enabling the world’s golf fans to experience all 18 holes in near real-time 3D. Territory:… Continue reading US Open AR – Deloitte & US Open / USGA
The Greatest Championships – IBM & AELTC/Wimbledon
The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer. Territory: Global Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon
Skechers India Launches Chaturvedi Fronted, Covid-Linked ‘Go Like Never Before’ Campaign
The start of October saw Skechers launch a new campaign in India, called ‘Go Like Never Before’ fronted by Indian actor Siddhant Chaturvedi. The sports and lifestyle brand campaign, created by Leo Burnett India, runs exclusively in the Indian market and focuses on messages about the importance of running as a sport to remain… Continue reading Skechers India Launches Chaturvedi Fronted, Covid-Linked ‘Go Like Never Before’ Campaign
Team England Pandemic-Linked ‘Live Through History’ Spot Builds Up To Birmingham 2022
Narrated by Commonwealth Games England President Denise Lewis, Commonwealth Games England marked six months since the UK lockdown began via a new spot, titled ‘Living Through History’, which celebrates the work that Team England has done to maintain preparation, excitement and enthusiasm as the country builds towards the Birmingham 2022 Commonwealth Games. The objective is to highlights the adaptability and commitment that… Continue reading Team England Pandemic-Linked ‘Live Through History’ Spot Builds Up To Birmingham 2022
Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Marking the mid-September return of the Premier League season, Irish and UK bookmaker Paddy Power launched a new, multi-channel campaign called ‘New Normal. Same Old Football’. The TV-led marketing push is fronted by former footballer turned media star Peter Crouch and blends the seriousness of current coronavirus era societal challenges with Crouch and Power… Continue reading Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start
11 September saw the Mumbai Indians call for responsible celebration as ‘One Family’ through the launch of its club theme campaign ahead of the 2020 Indian Premier League (IPL). The defending champions’ campaign encourages the team’s ‘one family’ values and urges fans to join them in celebration, while ensuring requisite safety precautions. Conceptualised… Continue reading Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start
Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign
On 5 and 6 September Heineken leveraged its rights as the official beer of Formula 1 by bringing together lockdown balcony musicians from across Italy for a unique performance to start the Gran Premio Heineken d’Italia 2020. For the Monza race, Heineken united the musicians to perform the Italian national anthem as part of… Continue reading Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign
LFC & NH Foods Cook Up Zoom Shot ‘Cooking With Champions’ Social Campaign For New Season
Liverpool FC and NH Foods have rolled out a fun cook-off challenge with star players competing in a remote cook-off challenge. Shot on Zoom during the pandemic lockdown, the players cooked in their home kitchens against LFC chef Dave Lyons in the kitchens at Anfield. The brief to agency Mob Sport from NH Foods… Continue reading LFC & NH Foods Cook Up Zoom Shot ‘Cooking With Champions’ Social Campaign For New Season
Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
Premiership Rugby works with Taylor Herring and VCCP Media on giant Twickenham turf art piece to spearhead social campaign seeking to promote the league’s long awaited restart. Objective: Gallagher Premiership Rugby briefed agency Taylor Herring to create a campaign to promote the season re-start and drive awareness and excitement amongst fans. … Continue reading Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
