From sportswear brands and retailers, global rights-holders, leagues and teams, official sponsors and suppliers, to sport and entertainment agencies, we segment the key strategies and showcase some of the most striking illustrative initiatives responding to the Covid-19 crisis. What have we learned so far about strategies, tactics and creative? Sports marketers are largely… Continue reading How Sports Marketers Are Communicating Around The Global Coronavirus Pandemic
Tag: COVID-19
Virtual AIL Rugby Awards – Energia & AIL / IRFU
Faced with the Covid-enforced rugby shutdown across Ireland in Spring 2020, IRFU sponsor Energia responded to national pandemic restrictions on physical gatherings by using its digital-first rugby activation strategy to leverage its title sponsorship of the AIL Awards by pivoting to an online campaign and ceremony linked to social content, media partnerships and targeted PR… Continue reading Virtual AIL Rugby Awards – Energia & AIL / IRFU
European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
While the global COVID-19 crisis sports headlines are hogged by cancelled/postponed events (think China F1 GP, Qatar MotoGP, the World Indoor Athletics Championships, the UAE Tour and Ireland v Italy Guinness 6 Nations) and furious speculation about which will be the next events to be called off (the Tokyo 2020 Olympic Games?), many of the… Continue reading European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis
