Tag: Brand Platform

Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand

Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh.   WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand

Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’

Following on from Foot Locker’s global pledge to donate $200m to the black community through a programme of economic development and education programmes, the sports shoe retailer’s European arm has launched a new brand platform called ‘Shoes Don’t Change the World. You Do.’   The initiative, which debuted on 16 July, aims to drive and… Continue reading Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’

Stockcar Rights-Holder Leverages Daytona 500 To Launch New ‘I Am NASCAR’ Brand Platform

NASCAR roared off its 2020 season start line with a new brand platform – “I Am NASCAR” – which aims to reclaim its sense of purpose and draw new fans to the sport by celebrating the things which have made it popular for the last 72 years.   This bold statement of a brand platform… Continue reading Stockcar Rights-Holder Leverages Daytona 500 To Launch New ‘I Am NASCAR’ Brand Platform

New Intersport ‘Heart Of Sport’ Global Brand Platform Helps People Find Their Place In Sport

January 2020 saw Intersport launch its first global brand platform, ‘Heart Of Sport’, to reinforce the sports retailer’s place at the beating heart of local sport.   Conceived and created by agency We Are Pi, the initiative puts local sports heroes at the centre of the message and the brand position as it sets off… Continue reading New Intersport ‘Heart Of Sport’ Global Brand Platform Helps People Find Their Place In Sport

Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign

Mid-January 2020 saw Under Armour leverage its celebrity endorser athletes for global campaign which seeks to ‘re-centre’ the global brand.   After years of prioritising promoting its products and technology, Under Armour is re-investing in its central brand with a new global ‘The Only Way Is Through’ platform with the objective of realigning the sportswear company as… Continue reading Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign

‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform

  The NBA teamed up with agency Translation on a multi-phase, integrated initiative which spanned the rights-owners brand identity, purpose and positioning to engage a broader, younger and more global fanbase by resetting the league’s image and creating work which invited people to reconnect with the game.   The project, which spanned multiple pillars and… Continue reading ‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform

Mountain West Division Kicks Off New College Football Season With ‘At The Peak’ Brand Campaign

Launched on 22 August ahead of the start of the US college football season, the Mountain West Conference (MWC) rolled out a new, integrated marketing campaign called ‘At The Peak’ focusing on what makes the region unique: particularly its outdoor beauty and its reputation for integrity.   The Mountain West Conference (MWC), one of the college athletic… Continue reading Mountain West Division Kicks Off New College Football Season With ‘At The Peak’ Brand Campaign

New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot

The first week of September saw Heineken add a splash of sporting fun to its marketing mix with the launch of a new global campaign created in harness with agency Publicis Italy.   Spearheaded by a set of three new hero commercials which individually focus on its big three sports sponsorships – UEFA Champions League, Formula 1 (F1)… Continue reading New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot

Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession

Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions.   The new marketing burst, developed in harness with agency AKQA, was initially teased socially,   Sneaking out early…#OneObsessionTuesday, April 24th. pic.twitter.com/RlxRfAQdWV — Oakley (@oakley) April 22, 2018   Sunrise session…#OneObsessionTuesday, April 24th pic.twitter.com/TnLcjYRa47… Continue reading Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession

New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)

20 April saw Liverpool FC launch a new global brand platform, ‘This Means’ More’, that was timed not just to leverage its UEFA Champions League semi-final but also to the reveal of its pre-season tour and to kit supplier New Balance’s new home kit campaign.   The brand campaign aims to celebrate the famous bond… Continue reading New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)

PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’

The PGA Tour leveraged a spike in golf interest following The Masters with the launch of a new brand campaign that sees it cut its 20-year-old ‘These Guys Are Good’ slogan for an approach that stresses the fans as much as the players called ‘Live Under Par’.   Launched on 10 April and leveraging peaking… Continue reading PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’